Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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Positive and Negative Word-Of-Mouth on Consumers’ Brand Evaluations Introduction Traditional word-of-mouth communication (WOM) is verbal testimonials between consumers about product performance‚ service quality and mode of operating. WOM may be negative (NWOM) or positive (PWOM) and both employ strong influences on a consumers brand evaluations‚ which is the decision process to evaluate alternative brands. Previous studies have found that PWOM is likely to intensify a consumer’s brand image‚ while
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Assignment 1 Presented to Michelle Ford Prepared by Kaiheng Xu April 6‚ 2010 TABLE OF CONTENTS PURPOSE OF PAPER -------------------------------------- 1 INTRODUCTION Brief definition of sustainability Economic impacts Social impacts Environmental impacts Political issues Natural disasters -------------------------------------- 1 ----------------------------------- 2‚ 3 ------------------------------------3‚ 4 ------------------------------------4‚ 5 ------------------------------------5‚
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CELIBRITY CULTURE HAS A NEGATIVE IMPACT ON TEENAGE LIFE. Is it normal that seventy percent of the celebrities‚ male or female end up taking drugs or becoming alcoholic? Is our society like that? During the last twenty years many celebrities become stupidly rich‚ and don’t really know what to do with the money or how to manage those tremendous quantities. The necessity to spend it or waste it becomes more accentuated‚ and drugs may be a quick “solution” of wasting their money. But in most cases‚
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Annie O’Brien Kate Lampert EN101013X/EN101L013X November 21‚ 2013 The question remains unanswered and critics‚ the government‚ students‚ teachers‚ communities still don’t have an answer; Should the school day hours of elementary schools‚ middle schools‚ and high schools be extended? National and State government’s only have a say in the public schools. Private school’s are not funded by the state or nation therefore support themselves and create their own rules. An average public school day consists of
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Humans Have A Negative Impact? People in general have little knowledge of estuaries yet treat as if the estuary compares to a dump yard. However‚ (before going deeper into the topic) what is an estuary? Specifically‚ an estuary is‚ as Tom Garrison a science professor defines an estuary‚ a "body of water partially surrounded by land where freshwater from a river(s) mixes with ocean water." (Oceanography: An Invitation pg. 464. An estuary is unique due to the fact that an estuary serves as a nursery
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Extension of mendelian inheritance Incomplete Dominance Incomplete dominance is a form of intermediate inheritance in which one allele for a specific trait is not completely dominant over the other allele. This results in a third phenotype in which the expressed physical trait is a combination of the dominant and recessive phenotypes. Incomplete dominance is similar to‚ but different from co-dominance. In co-dominance‚ an additional phenotype is produced ‚ however both alleles are expressed completely
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As society continues on with the bustle of everyday life‚ stress continues to be a common factor that can negatively impact a person. Oftentimes‚ many people become sick due to a lagging immune system and must rest their bodies in order to recover. The same is true for a fetus in prenatal development. The mother’s stress levels do impact their child and can even go as far as impacting their child’s temperament. Child temperament is negatively impacted on prenatal stress due to genetic inheritance
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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(IFTTA) 2.2 Interaction between host and the guest Tourism is mostly interaction between two different cultures and international people. Tourists as the guests and local community as the hosts are affecting each other also the destination in negative or positive ways. (David Weaver‚ Laura Lawton-2002) The characteristics‚ aspects‚ attribution and the quality of residents are altered by consequences of the development process when a community becomes target destination for tourism. The success
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