The Times 100 Business case studies ‘Creating a winning marketing mix’. Available from www.thetimes100.co.uk The article discusses how JD sports‚ the Britain’s leading sportswear retailer uses the ‘4Ps’ to outgrow itself. 4Ps includes ‘product’‚ a good or service’s function and feature. JD works with suppliers worldwide to create their own-brand products. ‘Price’ can be the money that costs to manufacture or create the products. It can also be the profit that products bring. JD buys a large
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Starbucks Case Study History of the company The story of Starbucks started in 1971 when 3 friends who like fresh coffee decided to open a coffee shop where they selled fresh roasted‚ gourmet coffee beans and brewing and roasting accessories. But things changed from the 80s when Schultz is hired as head of marketing. He revolutionated the company’s concept and by the way its future. After a trip to Italy‚ where he was amazed by the special atmosphere in coffee houses. Then he convinced
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Which campus will be next? It is not a question of if‚ but when and where? College is the first time students get to spend time without parental guidance. In fact‚ college is a place where many students learn about themselves‚ but are they safe? Campuses are filled with all kinds of students‚ including different ages. Unfortunately‚ not every student will have a positive mindset or the respect of others. Nowadays‚ the most assaults are happening on a college campus and this is a serious issue that
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I. What is Starbucks? 1. Started in 1971 2. The largest retail coffee company in the world 3. An icon of globalization 4. Global hub that connects some of the poorest countries in the world with some of the wealthiest II. Efforts of Starbucks in environmental protection 1. Environmental Stewardship 1.) Started working with the U.S. Green Building Council (USGBC) since 2001 2.) Began to build 75% of all new company-owned stores to be certified under the LEED® green building standard in 2011
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Positive and Negative impact of electronic devices and gadget to the Children. Nowadays‚ we can easily found children as young as two years old are playing with an electronic devices and gadgets anywhere. That is not only the video games that make the children stay‚ it is also includes television‚ mobile phones and smart phone application‚ computers‚ tablet computers‚ PSP games and etc. Children tend to be active consumers‚ many electronic products and gadgets’ commercial have been targeted to young
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THE NEGATIVE IMPACTS To begin‚ imagine that you have a child. You notice that he/she is rapping about “These h*** ain’t loyal.” Now they have a younger sibling and they are learning the same explicit lyrics. Next thing you know they are both disrespecting women. This is what hip hop teaches consumers in society. There are many citizens that believe hip hop has a negative and positive impact on communities. Some say it makes youths violent and negative. Others say it connects to the public and
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Pearl Harbor was attacked on December 7‚ 1941 by the Japanese just before 8am. The attack lasted a total of two hours. A total of 2467 lives were lost and a little over 1200 were wounded during this terrible surprise attack. The attack at Pearl Harbor had destroyed Americas sense of security because it helped expose some of our defensive weaknesses that we thought we never had. The attack brought our country together like never before because all of the Americans realized how much people it took
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connection‚ a calculator‚ a dictionary‚ a thesaurus and multiple other assistive apps to help simplify our daily tasks. In a week alone‚ the average teen will send 854 texts‚ spends 31 hours on a computer and watch 21 hours of television. The first negative impact technology has had on my life is the amount of time it consumes. With social media occupying the majority of our schedules‚ the amount of conversations we engage in daily are limited to a text or phone call. While these new forms can be assistive
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I. Market Research Reveals a Service Gap at Starbucks Retail Stores In 2002‚ Starbucks was a high-growth company‚ successfully implementing ambitious retail expansion and product innovation in spite of the economic downturn. However‚ despite uninterrupted growth‚ recent market research suggested that everything was not going according to plan for the company. Starbucks built its empire on a foundation of customer service‚ but data collected in 2002 suggested that its consumer base did not feel a
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Does the Media Have a Negative Impact on Our Youth? Does The Media Have A Negative Impact on Our Youth? The media as we know it; television‚ radio‚ internet‚ video games and film just to name a few‚ gives children a way to learn‚ be creative‚ get ideas and interact with their peers. The content of the media throughout the years has increasingly promoted profanity‚ promiscuity‚ drug‚ tobacco and alcohol use; these are all things that have a negative impact on our youth. Twenty years ago‚ the
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