reputation became the centre of interest of both academic and business experts. The main issues are how a company can build‚ nurture and use a brand in order to obtain and sustain the competitive advantage in the marketplace. With an increase in global competition‚ branding has become a source of competitive advantage. In the rapidly evolving market for consumer‚ and industrial products and services‚ the source of next generation competency will be branding. In its branding strategy‚ a company has
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URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES Lecturer PhD Lidia Elena ALEXA “Alexandru Ioan Cuza” University of Iasi Abstract: In the globalization era‚ characterized by profound political and economical reforms of which main objective is the increased competitiveness‚ whether we talk about goods‚ companies‚ cities or countries‚ the proactive attitude and the marketing strategy is a must in order to survive and develop. Now more than ever the cities have become brands of their
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This report will analyze the importance of the negative effects that bottled water brings into the world. There are many environmental concerns that take place in this world‚ and bottled water is contributing to a large portion of that. In this report‚ we analyzed facts‚ statistics‚ and general rationale to assist Pepsi-Co’s Aquafina to make the world a healthier place. Over the last decade it is noted that Aquafina suffers from negative imagery from select customers concerned with its practices
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Negative Communication Negative communication workplace…Main reason of conflicts in workplace (2010)‚ wannareadyyou.com‚ Retrieved 13.11.2012 from http://wannareadyou.com/negative-communication-workplacemain-reason-of-conflicts-in-workplace.html 1.0 Summary: The gist of the article is about how negative communication can affect the workplace. Workplace is defined as the meeting place of people with the same purpose in life – work so that he can earn a living and he works to contribute to
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Social media’s impact on youth marketing‚ media By: Bradley Maseko Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011‚ as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond. 1. Social media Seen by most as the biggest shift since the industrial revolution‚ social
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Throughout history‚ women have constantly struggled for equal rights. However‚ even after women have gained increased equality in many countries‚ gender inequality still exists on an international scale. The European country Estonia‚ in particular‚ faces a noticeably greater gap between men’s and women’s rights in comparison with its European neighbors. Despite the Estonian Gender Equality Law passed in 2004‚ sexism and gender stereotypes are still largely prevalent in Estonia’s government and society
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Negative Externalities in Production An externality arises when a person engages in an activity that influences the well-being of a bystander and yet neither pays nor receives any compensation for that effect. If the impact on the bystander is adverse‚ it is called a negative externality; if it is beneficial‚ it is called a positive externality. Now let’s suppose that aluminum factories emit pollution: For each unit of aluminum produced‚ a certain amount of smoke enters the atmosphere. Because
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The impact of the global financial crisis on the Philippine financial system – an assessment “The problem in politics is this: you don’t get any credit for disasters averted.” Henry M Paulson Jr‚ Former US Treasury Secretary I. Introduction The crisis that originated from the US subprime mortgage market escalated into a global phenomenon. Earlier debates on “decoupling”2 died down as the crisis’ contagion effects proved headstrong‚ cascading to the financial markets of advanced
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International Research Symposium in Service Management ISSN 1694-0938 The Impact of the Global Financial Crisis on the Mauritian Financial Services Sector Aleesha Mohamudally-Boolaky University of Technology‚ Mauritius La Tour Koenig‚ Pointe aux Sables E-mail: aboolaky@umail.utm.ac.mu Indranarain Ramlall University of Technology‚ Mauritius La Tour Koenig‚ Pointe aux Sables E-mail: ramindra0001@yahoo.co.uk Abstract Le Meridien Hotel‚ Mauritius‚ 24-27 August 2010 1 International
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IMPACT OF 2007-2008 GLOBAL FINANCIAL CRISIS ON KENYA’S REAL ESTATE MARKET; A CASE STUDY OF NAIROBI CHAPTER 1: INTRODUCTION 1.1 Background Real estate sector is one of the critical pillars in a country’s economic growth and development. Property makes up 5.3% of Kenya’s GDP and has shown positive growth since 2001 (Keeler‚ 2009). It spurs investment in both Formal and informal sectors. The sector provides employment to a big percentage of Kenyans in mortgage companies‚ consultant firms‚
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