DECLARATION I hereby declare that the research work embodied in this dissertation entitled “A study on Impact of Advertising Strategies of Nokia Cellular Phones” has been carried out by me under the guidance and supervision of Mr.SRINIVASAN‚ Professor (Internal Guide)‚ M.P.Birla Institute of Management‚ Bangalore. I also declare that this dissertation has not been submitted to any other university/ Institution for the award of any other Degree/Diploma. Place: Bangalore Date: 17th June 2005
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School of Communication and Creative Arts Department of Communication and Media Studies Bachelor of Communication ( Hons ) Prepared to | : | Ms. Christable Karunanayaka | | | | Prepared by | : | Wilson Siew Wei Sern ‚ 47030 | | | Lee Shen May‚ Jolynn ‚ 57233 | | | Chong Chun Hoong ‚ 57424 | | | Kevin Chan Wei Siong‚ 58178 | Subject Name | : | Consumer Behavior | | | | Subject Code | : | MBMM 004 | | | | Title | : | Consumer Buying Process and Making Behavior
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Technological advances change the way people live. Cell phones are no exception to this and can be found in the hands of everyone from teenagers to the elderly. The Cellular Telecommunications Industry Association‚ CTIA‚ estimates that over 290 million people in the US have cell phones as of 2010. Some companies even go as far as issuing cell phones to employees. Yet‚ like all technologies‚ negative aspects of cell phones offset some of their positive aspects 1. Pro: Personal Safety o Many
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Influence of mobile on health. Attitude & behavior on new generation Introduction: Back Ground: Mobile phones provide an interesting example of a source of risk to health which may be largely non-existent but which cannot be totally dismissed. Such risks‚ when possibly serious and with long-term consequences‚ are typically dealt with by appeal to the so-called precautionary principle but‚ of course‚ precaution comes at a price an increase in traffic accidents induced by the use of mobile phones
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Today‚ Mass Media is notoriously known to project a negative influence on teens and society. It manipulates several aspects of our lives including‚ but not limited to‚ the choices we make about our overall physical appearance‚ how we perceive beauty‚ healthy decisions we make regarding drug and alcohol use‚ engaging in premarital sex‚ and our peer and social interactions. We emulate what the media portrays as acceptable and desirable‚ though it goes against the norms and values put forth from society
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Essay – skinny models are setting a bad example for teenagers Skinny models are not role models for teenagers. However‚ it is hard to distinguish the perception between fashion models on catwalk and realistic people‚ for vulnerable teenagers. According to the government last year‚ ultra skinny models will be phased out of the fashion industry. The government believes that skinny models are affecting fragile teenagers‚ including those who have eating disorders such as bulimia or anorexia. It is
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Are social networks a positive influence in our society? Callum Bayly The rapid increase of social networking has inflicted ideas upon us about whether it is a positive influence on social interaction or if it is actually destroying how we socially interact. Clearly the use of social networking has become a life controlling obsession. Social Media provides a platform for cyber bullying to take place‚ causes users to become addicted and allows for the easy distribution of child pornography. Clearly
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In “TV’s Negative Influence on Kids Reaffirmed” by Jeffery M. McCall‚ he claims that too much television is unhealthy for children. McCall states that children are more likely to be sexually active‚ violent‚ and socially impaired. The author claims that television not only negatively affects children‚ it also prevents children form doing productive activities such as doing homework‚ participating in sports‚ and reading. Even though all TV manufactures include v-chips in all televisions‚ McCall says
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Stetson Lynch Now a days celebrities are gigantic influences on our middle school aged children. Most of our middle school aged kids look up to famous singers or actors and actresses. Is this a good thing? Most people believe that celebrities are up to no good‚ but that is not always the case. Sometimes celebrities are trying to be a great example for these children that will soon be our next generation. On the other hand‚ there are far too many celebrities who really are trying to sabotage the younger
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For decades there has been debate as to how television media affects our children. Many parents have been concerned since the beginning of television. Through extensive research over the last few decades‚ television has been thought to desensitize and have detrimental effects on our children‚ which inhibits them from developing feelings of security‚ compassion‚ diplomacy‚ and discernment. Television watching also promotes violence‚ unsafe sexual practices‚ and eating disorders in children. According
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