Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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I am a graduate student form Kelley Business School at Indiana University and setout working at your accounting department in Ling Clothing Company. During look through the financial statement‚ I find some of transactions and events have a few mistakes in your company‚ which conflict with accepted accounting theory and GAAP. There are some mistakes I will present: The company switched from FIFO to LIFO in accounting for inventory. The preceding year it had switched from the weighted-average method
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Date: 04/09/2013 To: Wendell Nekoranec From: Favio Suastegui Subject: Act on Facts‚ Not Faith Evidence-based management is important in making management decisions. The article emphasizes facts over “gut instinct” or opinion in making management decisions. Data and evidence provide a basis for which organizations can react to and assess situations. Evidence-based leadership is similar to a scorecard in which organizations can measure results. The purpose of gathering facts is to
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Laurent Bailey ACC 501 Module 1 Case May 9‚ 2015 Mr. Dixit To: Serious Reader Company From: Laurent Bailey‚ Sr. Accountant Date: May 4‚ 2015 Subject: Quarterly Review Serious Reader Company‚ I’ve attached our completed income statement to this email‚ but I also wanted to quickly discuss the outcome your results. Overall Result Over the past year you have sold 4300 books‚ which look great on the surface. However you have experienced a severe profit loss. From the
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Memos and Letters Product: Format for Memos Date: Write out to avoid confusion (Use Standard English format: Month/Day/Year To: Name‚ Position- up to 3 people (“Distribution” requires a list of recipients at bottom for accountability) From: Your Name‚ Position (Initials in ink) Subject: ALL CAPS (Focus + Topic) MEMO Date: September 10‚ 2009 (NOT 09/10/09) To: Joe Blow‚ Purchasing Supervisor From: Jack That‚ Printing Dept. Manager Subject: REQUEST FOR NEW CANON XYZ
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Bradley sent me a copy of his test of controls work that he did on sales transactions. (Please tell him to send his work to you‚ rather than me.) Based on what Bradley found‚ there looks to be some serious problems in Sales and A/R. You need to write a memo identifying and explaining the significance of the qualitative features indicated by these deviations. Some things you may want to think about: * If the control performance were uniform for the year‚ the deviations would be evenly distributed
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some workshops and trainings for our management employees on the guidelines and policies for the particular state that they reside and work in. This is just to ensure that our management team understands and is adhering to the laws that govern us. Memo #2 Hi Pat‚ the idea that the CEO has to reduce cost of workforce definitely can be done legally. The contingent workers are the worker whose job is temporary differs from the norm of full-time employment. They
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Memo Paper This essay is on how one would go about writing a formal memo. You must start with the date‚ to‚ from‚ and topic at the left hand side of the paper. Then‚ one must go on about writing the introduction paragraph followed by three body paragraphs and finally‚ the conclusion to wrap everything up. The final statement should be thanking the reader for reading your memo. This essay is on how one would go about writing a formal memo. You must start with the date‚ to‚ from‚ and topic at the
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Accounting Memo Irene Emond BCOM/230 July 14‚ 2014 Jay Johnson Accounting Memo When creating a memo‚ the first thing to do is to know and identify your purpose and your audience. Failing to know your audience can result in misinterpretation‚ needing more clarification or being altogether ignored. Considering your audience is a must‚ as it falls under the same category as knowing the purpose of your memo. Upon reviewing the given example‚ I would suggest using the commonly accepted format. The first
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Memo Review Tactics for writing Memos are the same as other communications in business ‚ such as emails or written letters. These Memos are brief‚ informal and straight to the point. When you have longer Memos they will required you to use more formal tone and conduct yourself with a professional intent. Make sure that you address the memos as needed‚ but stay away from Jargon that management might not approve of. You will have where different accounting will use this jargon among themselves
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