Exploring Social Media Marketing Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Thesis supervisor: Lars Haahr MA in Corporate Communication 1st December 2009 Aarhus School of Business‚ University of Aarhus Exploring Social Media Marketing: Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Acknowledgements The authors
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IS THE MEDIA PLAYING A REPONSIBLE ROLE OR NOT… The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest.The media can highlight the short-comings of the official machinery in its functioning‚bringing out the sufferings
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Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media is an
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The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded music‚ film and television transmit their information electronically. Print media use a physical object such as a newspaper‚ book‚ pamphlet or comics‚[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards‚ signs or placards placed
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Mass vs. local Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country‚ the latter broadcasts to a much smaller population and area‚ and generally focuses on regional news rather than global events. A third type of media‚ speciality media‚ provides for specific demographics‚ such as specialty channels on TV (sports channels‚ porn channels‚ etc.). These definitions are not set in stone‚ and it is
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ELECTRONIC MEDIA AND PRINT MEDIA INTRODUCTION TO ELECTRONIC MEDIA This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronic media includes video recording‚ audio recording‚ multimedia presentations‚ slide presentations‚ CD ROM’S and online contents. Also‚ recorded broadcasting in television‚ radio‚ telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA Electronic Media is probably the most diversified subject of study
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The Media in some form or other has remained an integral part of human civilisation serving its purpose as a medium to inform people. In Indian society‚ the form of media has been changing over time. Its form evolved from the vedas and upanishads in ancient India‚ ashokan stupas in medieval era to modern day television and press. Media in India has played an important rôle in shaping our society. Even in freedom struggle‚ media played an important rôle. Several freedom fighters made use of newspapers
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News Media Bias: A New Theoretical and Methodological Approach By Peter Brinson Allegations of media bias are nothing new in the United States. Though conservatives have been the most vocal in recent years‚ liberals have also been known to argue that the news media systematically presents information in a way that privileges the opposition’s viewpoint. This debate has been carried out in the popular press as well‚ with each side struggling to provide the definitive proof that the media disadvantages
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decade ago social media would have such an impact on our global environment today. Throughout this paper I will discuss the pros and cons that social media has on our global environment effecting’s global organizations and world cultures. I will discuss the impact social media has on relationships and marriages in the United States and abroad. Then I will discuss the typical personality of someone that uses social media for undefined benefits. I will discuss how users of social media should be educated
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* Media convergence is the merging of mass communication outlets – print‚ television‚ radio‚ the Internet along with portable and interactive technologies through various digital media platforms. * Media convergence allows mass media professionals to tell stories andpresent information and entertainment using a variety of media. * Converged communication provides multiple tools for storytelling‚ allowing consumers to select level of interactivity while self-directing content delivery. Convergence
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