(Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at the brand equity were Brand Knowledge
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Islamic Equity Mutual Fund Performance in Malaysia: Risk and Return Analysis Nik Maheran Nik Muhammad Universiti Teknologi MARA‚ Kelantan nmaheran@kltn.uitm.edu.my Masliza Mokhtar Universiti Teknologi MARA‚ Kelantan masliza@yahoo.com Abstract Mutual funds in Malaysia have experienced a considerable growth over the last decade in terms of the number of funds offered and the volume of capital managed by unit trust management companies. A higher growth can be expected due to a strong participation
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Is equity still relevant today? Prior to the Norman conquest in 1066 ‚ different areas of England were governed by different systems of law. William the conqueror gained the English throne in 1066 and began standardizing the law. “Itinerant justices” were able to discuss the various customs of different parts of the century. The principle of ‘stare decisis’ grew up and by 1250 a ‘common law’ has been produced. Common law is the basis of our law today. It is an unwritten law that developed from
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Internal and External Equity Comparison HRM/324 02/11/2013 Internal and External Equity Comparison Compensation packages are one of the most valuable pieces of the puzzle when an organization creates a program designed to attract and retain suitable employees. A well designed compensation package can ensure that employees are not only attracted to beginning work at an organization‚ but are also willing to stay within a corporation over time. A higher retention rate for employees can increase
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as to the cost equity model they should implement to estimate their future rate of returns. This report will discuss the accuracy and ease of use of these three models. The main consideration will be determined by how realistic each model is at developing the assumed rate of return. Part 2 of this paper will discuss the cost of equity or discount rate based on hypothetical data to be calculated using the CAPM model. Considering the information presented‚ the cost of equity for each company
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Debt Versus Equity Financing ACC/400 May 14‚ 2012 Debt versus Equity Financing Debt versus equity financing is a critical element in the process of managing a business and also the most challenging decision facing managers who require capital to fund their business operations (Schroeder‚ Clark‚ & Cathey‚ 2005). Debt and equity are the two main sources of capital available to businesses‚ and each offers both advantages and disadvantages. This paper will compare and contrast lease
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[pic] BIRLA INSTITUTE OF TECHNOLOGY‚ (NOIDA CAMPUS) Report On The Indian Equity Brokerage Industry Submitted To: Mrs. K .L . MISHRA Project Mentor Submitted By: Nipun Sachdeva Submitted On: ACKNOWLEDGEMENT As any good work is incomplete without acknowledging the people who made it possible‚ this report is incomplete without thanking the people without whom this project wouldn’t have taken shape. This project is a result of continuous cooperation‚ effective guidance
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Internal and External Equity Comparisons Organizations that has the drive to flourish in a market that is very competitive must have a compensation plan that is well designed and inspires its employees‚ has benefit programs‚ guarantees equity‚ and handles compensation costs. These plans should mirror the culture of its employees. Organizations have numerous of options when designing a compensation plan comes into play‚ and must consider how the options they have chosen will be suitable for their
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otivationFM-II Assignment -1 Spring 2013 Cost of Capital Q1: Percy Motors has a target capital structure of 40% debt and 60% equity. The yield to maturity on the company’s outstanding bonds is 9% and the company tax rate is 40%. Percy’s CFO has calculated the company’s WACC as 9.96%. What is the company’s cost of common equity? Q2: Tunney Industries issued preferred stock at a price of $47.50 a share. The issue is expected to pay a constant annual dividend of $3.80 a share. What is the company’s
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from any of the two broad means of financing - equity financing or debt financing. The debt financing includes the issuance of debentures. The Companies and Allied Matters Act (CAMA) defines a debenture as a written acknowledgment of indebtedness by the company setting out the terms and conditions of the indebtedness. 1. In the given question‚ I think unsecured long term debt like debenture could not be the plausible alternative to selling equity for the OM as trading unsecured debentures is less
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