Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and financial
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An Application of Equity Theory to Buyer-Seller Exchange Situations The theory of cognitive dissonance posits that when an individual ’s cognitive elements are inconsistent with each other‚ a state of cognitive dissonance exists [15‚ 27]. Also‚ it is assumed that when such a condition is present an individual develops a need to restore equilibrium [15‚ 27]. Dissonance may be aroused from various sources: decision making‚ forced compliance‚ exposure to dissonant information‚ and disagreement
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The goal of this article by Rego‚ Billett and Morgan is to uncover the relationship between consumer-based brand equity and firm risk from financial angle. Firstly‚ the authors introduced consumer-based brand equity (CBBE) and firm risk which will be the main subject to study in this article. As is indicated in empirical literature‚ market-based brand should not only increase their income but also lower their risks. Also by reducing their risks‚ their value would be increased too‚ thus this will
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Educational equity is creating appropriate conditions or interventions for children who are at a disadvantage and who already fall below benchmarks in hopes of bringing them closer to the level in which they should be performing (Mann‚ 2014). Summary Natalie Nielson’s article “Education‚ Equity‚ and the big Picture” was an excellent article that made clear to me the difference between equity and equality in education. I have struggled in the past distinguishing between the two‚ and this article
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1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their brand hierarchy? NIVEA’s brand image comes from providing quality skin care‚ personal care‚ and face care/cosmetic items. Their source of brand equity comes from NIVEA Crème‚ which is their best selling product. The NIVEA brand is best known for care‚ protection‚ mildness‚ reliability‚ simple‚ and pure. Consumers continue to purchase and trust this product based
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’Knowing Receipt: Frozen In Australia ’ (2007) 2 Journal of Equity 40 Cope‚ M‚ ’A comparative evaluation of developments in equitable relief for breach of fiduciary duty and breach of trust ’ [2006] QUT Law Journal 7 Cope‚ M‚ Equitable Obligations: Duties‚ Defences and Remedies (2008)‚ Lawbook Co‚ Pyrmont. Harding‚ M & Malkin‚ I‚ ‘The High Court of Australia’s Obiter Dicta and Decision-Making in Lower Courts’ 34 Sydney Law Review 2 Kirby‚ M‚ ’Equity ’s Australian Isolationism ’ (2008) 8 Melbourne University
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Equity of Healthcare Access Is In The Eye Of The Beholder “Access to comprehensive‚ quality health care services is important for the achievement of health equity and for increasing the quality of a healthy life for everyone” (Access to Health Services). Equity of healthcare access is in the eye of the beholder to me means that if you want access to healthcare then you have to make it possible to have insurance or enough money to pay for quality health care. Healthcare is only affordable if insured
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Evaluate to what extent expectancy theory and equity theory can explain motivation at work. Motivation can be defined as a set of reasons which regulates ones behaviour. As observed the success of any organization depends largely on employee motivation. Motivated workforce leads to reduced absenteeism‚ staff turnover‚ greater efficiency leading to higher productivity. Various motivation theories by social scientists can be classified into process and content theories. Content theories concentrate
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ENG102 A Naive Need for Social Equity In his science fiction‚ satirical short story‚ “Harrison Bergeron” (1961)‚ Kurt Vonnegut presents a society in which all people are handicapped to be equal‚ normal‚ average‚ despite being born with different genetics and abilities to explicate the downfalls of the American people’s fear as well as need to be equal in Vonnegut’s time. He develops this ideal through a story about the Bergerons‚ who are presently watching an average ballet in a manner that
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Equity Valuation & Analysis Report ACCT6111E Business Valuation & Analysis Instructor: Professor Albert Tsang Team members Name Student ID Winnie Yam 1155025593 Sherry Zhang 1155023131 Fiona Tong 1093644801 Tommy Wu 1155021510 Robert Pun 1155026071 21 November 2013 TABLE OF CONTENTS 1.0 Executive summary [3] 2.0 Industry overview [4] 3.0 Company overview [6] 4.0 Financial statement analysis [12] 5.0 Profitability analysis
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