UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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wrong. It is one of the equitable maxims that ’Equity looks to the intention and not the form’ which stands that it is fair to look at the intention rather than the fact they got the formalities wrong. This maxim was shown in the case of Berry v Berry (1929) where a deed was held to have been altered by a simple contract which is not possible in common law. However‚ equity decided that it is allowed with the presence of intention. The flexibility of equity had provided much more fairness and justice
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Equity Theory of Motivation The equity theory of motivation is used to describe the relationship between the employees perception of how fairly is he being treated and how hard he is motivated to work Motivation is the activation of an energized goal-oriented behavior. Everyone takes up a job as they are motivated by some factor or the other. Some are motivated by the challenge they will face in carrying out their job‚ some are motivated by the level of fame they may earn‚ others and
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EMPLOYMENT EQUITY Contents PAGE EXECUTIVE SUMMARY 2 INTRODUCTION 2 WHAT IS EMPLOYMENT EQUITY 3 HOW DOES IT WORK 3 - 4 WHAT IS AFFIRMATIVE ACTION 5 IMPLEMENATION OF AFFIRMITIVE & EMPLOYMENT EQUITY 6 - 7 OBSTACLES & CHALLENGES 7 ACKNOWLEDGEMENTS 8 CONCLUSION 8 BIBLIOGRAPHY 9 EXECUTIVE SUMMARY This assignment deals with the Employment Equity Act of 19 October 1998. It covers the workings of the act in terms of equity
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Lee Corporation Equity Scenario Income B-4 Taxes Tax Expense (40%) Net Income 240‚000 96‚000 144‚000 NOTE: adjustments to error corrections are always after tax (AT). JE’s needed: DR Retained Earnings Accumulated Depreciation 15‚000 15‚000 CR Retained Earnings Inventory 21‚000 21‚000 Dividends (Retained Earnings) Cash Dividends Payable 100‚000 75‚000 25‚000 Lee Corporation Retained Earnings Statement for the year ended December 31‚ 2007 January 1‚ as reported Correction for depreciation
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Explain why you think this theme is important in organisational life using examples from lecture seminar topics. Source: Lecture 3/7 Theme: Identity and Negotiating Differences: Multicultural Teams/ Personality and Organisational Selection MUHIDUR RAHMAN ID: W138971521 “A real team is a small number of people‚ with complementary skills‚ who are committed to a common purpose and an approach for which they hold themselves mutually accountable” (Katzenbach and
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E- Business at HEDGE EQUITIES PVT LTD Introduction to HEDGE EQUITIES PVT LTD Team Hedge is a balanced mix of more than 15 years experience cutting across various industries with a strong background in the financial markets. The board comprises of six power houses in their respective fields - Fedex Securities‚ Baby Marine Exports‚ Thakker Developers‚ Smart financial‚ SM Hegde (CFO‚ Videocon Industries) and Padmashree Mohan Lal Fedex Securities Managed
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Negotiating with the Chinese: A Socio-Cultural Analysis Pervez Ghauri Tony Fang China has been one of the most favorite markets for Western firms for the last decade. However‚ doing business with China is considered difficult‚ mainly because negotiating with Chinese counterparts is quite complex. This paper analyses the negotiation process with China from a socio-cultural perspective. A Swedish multinational‚ Ericsson‚ is followed for several years and its negotiation process for different Chinese
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EQUITY AND TRUSTS The statute does not forbid or destroy equitable assignments or impair their efficacy in the slightest degree." Per Lord Macnaghten in William Brandt’s & Sons & Co v Dunlop Rubber Co Ltd [1905] AC 454‚ 461 Discuss critically the above statement with regard to the Malaysian legal position. Before receiving his title deed‚ a person may obtain a loan from a financier by assigning the rights to the property to the financier. Similarly‚ a creditor may obtain a loan from a factor
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Gender Equity One of our civil liberties is the pursuit of happiness‚ which homosexual people are not allowed to chase. I was raised in the United States of America where they say it’s the land of the free. In saying that‚ Gender should not factor into same sex marriage and adoption because it’s against the constitution and moral rights. Being a same sex couples should not factor into a legalized marriage because in the constitution under the tenth amendment‚ which states “Constitution ’s principle
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