Analysis of Current and Future Plans Neiman Marcus Background and Overview Neiman Marcus is a premier luxury retailer with distinctive merchandise and superior service. They opened in Dallas‚ Texas in 1908. Since 1908‚ Neiman Marcus has opened 40 additional stores. In 2010‚ the current count is 41 retail stores and 28 clearance centers called Last Call Neiman Marcus. As you can see from the chart‚ Neiman Marcus sells very diverse items. The largest category is women’s apparel‚ followed by
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Neiman Marcus: The epitome of luxury shopping. When you walk thru the doors of the department store‚ the aromas of the expensive perfumes and genuine leathers instantly greet one. The famous department store‚ originally Neiman-Marcus‚ originated in Dallas Texas‚ where their headquarters still operate. Starting with just one store in 1907‚ Neiman Marcus has now expanded to 42 stores nationwide. They started simply by stocking clothing for the high-class Texan woman‚ to now having expanded to a men’s
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Saks‚ Neiman Marcus‚ Nordstrom Introduction The retail industry is very large and full of many different strategic groups. There is a strategic group that focuses on the finer tastes in life and caters to a more upper-class market. Three dominant members of this group are Saks Incorporated‚ the Neiman Marcus Group‚ and Nordstrom. Through e-commerce strategies we will be able to see the similarities and differences in these firms core competencies and business strategies. Background Since 1998
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statement. Particularly‚ I will critique on the company’s results‚ compare it to past years‚ compare it to competitors‚ and make recommendations on how to improve its financial position. Neiman Marcus department stores offer luxurious and high-quality men’s and women’s apparel and accessories. The Neiman Marcus Group operates 35 stores in nearly 20 states. The 2004 net income was an impressive $204 million and revenue was $3.5 billion. More importantly‚ their gross profit was $1.2 billion. Their
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Neiman Marcus (A) Analysis of Growth Strategies Executive Summary Neiman Marcus (NM)‚ which mainly serves the high-end retail market‚ is currently facing a tough future. Although it currently enjoys high profit margins and has made significant improvements in its existing brand performance‚ its growth has plateaued. NM believes that there is only limited potential for growth of its current full-line stores while maintaining its exclusivity. As a result‚ it is considering other growth opportunities
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Introduction Neiman Marcus‚ is an American luxury specialty department store that involves a high standard of quality‚ style and customer service. Neiman Marcus offers a huge assortment of Women’s Apparel‚ Men’s Apparel‚ Shoes‚ Handbags‚ Jewelry‚ Accessories‚ Beauty‚ Kids Apparel and Home Furnishing from the very best designers. Neiman Marcus is multi-channel retailer‚ they sell to the public via more than one distribution channel - through mail order catalogues‚ bricks and mortar stores‚
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Store M By Shenghao Li & Civia Reinman Store: M M is owned by the famously well-connected and well-married Miller sisters‚ daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty‚ Alexandra wed Prince Alexandre von Furstenberg‚ the only son of fashion designer Diane‚ and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists‚ the socialite sisters are the
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third highest earning woman by Forbes Magazine. After coming out of high school as an honor student‚ Sharen attended the University of Oklahoma. After Turney graduated‚ she was offered a job in Neiman Marcus where she spent a few years in their merchandising department. Sharen then moved on from Neiman Marcus to Victoria’s Secret. She started off as the President of Victoria’s Secret Direct‚ which is the brands catalogue and e-commerce arm. In 2006‚ Sharen Turney became the official President and CEO
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KEL145 ROBERT D. DEWAR Customer Focus at Neiman Marcus: “We Report to the Client” There is never a good sale for Neiman Marcus unless it is a good buy for the customer. —Herbert Marcus This simple philosophy expressed by Neiman Marcus co-founder Herbert Marcus became the foundation of a highly successful customer-focused strategy with which Neiman Marcus became the second largest and the most profitable specialty retail chain in the country. The “Client” in 2006 She’s rich—the
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Emporio Armani underwear campaigns from Spring/Summer 2008 to Fall/Winter 2009-2010.[4] Beckham appeared with his wife‚ former Spice Girl and fashion designer Victoria‚ in the campaigns twice in 2009.[5] All campaigns were photographed by Mert Alas and Marcus Piggott.[4] In January 2010‚ football (soccer) star Cristiano Ronaldo and Hollywood movie star Megan Fox became the male and female face and body of Emporio Armani. In 2011 Megan Fox was replaced with Rihanna and Ronaldo was replaced by tennis athlete
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