Executive Summary: Neptune Gourmet Seafood is currently struggling with what appears to be a temporary problem of excess inventory. A combination of new coastline regulations and an investment in new fishing vessel technology and freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out its excess inventory that is not moving fast enough under its Neptune Gold branding.
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Shuman Zheng 10/21/2014 MGMT 430 Case Analysis: Class or Mass A. Executive Summary: The North America’s third - largest seafood producer Neptune Gourmet Seafood is known for the brand reputation‚ premium product and quality they served in the high-end seafood industry. Recently they are facing the challenge of inventory pileup in a short period of time due to the investment in state-of-the-art freezer trawlers‚ along with new fishing regulations. Whether cutting the current price by around 50% to
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Class – or Mass Case Study A. Executive Summary Neptune Gourmet Seafood‚ North America’s third-largest seafood producer’s inventory had shot up to 60 days’ supply – twice the normal level and three times what it had been a year ago. The problem with excess inventory can cause numerous deficiencies such as tight up of cash and loss of margins. During an executive meeting of Neptune’s top management‚ each executive has a different opinion in presenting a strategic solution. My recommendation is
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Stuck with excess inventory‚ Neptune Gourmet Seafood is toying with the idea of launching a second‚ inexpensive product line. But if Neptune stoops to conquer‚ rivals might retaliate with price cuts‚ and the new line might end up cannibalizing the old. HBR’s cases‚ which are fictional‚ present common managerial dilemmas and offer concrete solutions from experts. JIM HARGROVE’S startled expression would have been amusing had he not been in such a pitiable state. He was standing in the yacht’s magnificently
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Abstract The fish market is a 20 billion dollar industry and one company has played a major role. Neptune Gourmet Seafood is an 820 million dollar corporation that has just recently invested heavily in technology‚ allowing their trawlers to move further out to sea to fish and maintain the quality the company has been known for. In doing so‚ they have found themselves reaching a decision point. Even though they have been going further out to sea‚ they have been bringing back larger than normal
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Class or Mass Mini Case Analysis’. ‘Neptune Gourmet Seafood’ is worth $820 million‚ is the third-largest North American seafood producer and is believed to be the most up market player in the $20 Billion seafood industry. Neptune has done everything in terms of their quality and technology for improved‚ efficient & sustainable production. Therefore‚ living up to their tagline‚ ‘The Best Seafood on the Water Planet’. In spite of having the best quality produce and substantial market share‚ the
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Class- or Mass?: Case QuestionsNeptune Gourmet is facing the problem of an inventory pileup. The company needs a way to sell the excess inventory. At the same time many new ships were purchased and expected to operate‚ which increases supply. Rita Sanchez proposes a cut in prices of the product by fifty percent. This price cut poses a problem due to the fact the Neptune Seafood is a premium product and usually sells for a higher price than the competition. In order to maintain the premium product
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Writing Assignment 2: Mini Case Analysis ECON 634 Bangalore‚ Dec/Jan 2009/10 100 Points Due Date: Tuesday Jan 5 at 1pm; 25 point penalty per day late This is a team-based writing assignment. My strongly preferred team size is four‚ but I will consider team sizes of three or five on a case-by-case basis. Your assignment is to Read the Harvard Business Review short case study “Class- or Mass”. Write an analysis of the case following this outline (submit one report for your entire team):
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• • Study | June 2008 | Harvard Business Review 43 HBR Case Study Why Are We Losing All Our Good People? both subdued‚ having read the memo bearing the news of... Premium • Royal Caribbean Cruises‚ Ltd: Hbr Case Study Royal Caribbean Cruises‚ LTD: A Case Study 1. Using the Information Systems Triangle as a framework‚ evaluate the alignment of RCCL’s business strategy... Premium • Hbr Case Study CASE STUDY "THAT’S THE WORST THING I’VE ever heard
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Should Neptune launch a mass-market brand? Excerpted from HBR Case Studies: Class — or Mass?‚ by Idalene F. Kesner & Rockney Walters. Reprinted with permission from Harvard Business Press. All Rights Reserved. Should Neptune launch a mass market brand? Here’s the case of an organization reassessing its strategic priorities when faced with working capital pressures due to capacity being higher than demand‚ and this has led to a reassessment of its growth strategy . Neptune is under
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