SIGNIFICANCE OF ENVIRONMENTAL ANALYSIS By Akshay Saxena Under the Guidance of Mr. Bhende‚ Lecturer in Management‚ Hind Seva Parishad’s Public Night Degree College‚ Mumbai CONTENTS Introduction 3 Meaning & Definition 6 History 7 Importance 8 Types of Business Environments 9 Techniques of Environmental Analysis 11 Swot Analysis 13 Case Study 14 INTRODUCTION Business
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ASIAN PAINTS (INDIA) LIMITED The siege is over‚ and the time has come for the leader to sally forth into greener pastures. Even as the paints industry is emerging from the shadow of recession‚ Asian Paints (India) Limited (APIL)‚ is mixing new shades to emerge with winning colors. Says their Managing director: "With proper planning and a comprehensive approach to issues‚ we intend to keep pace with the growth of the industry". APIL is actually targeting a growth rate that is higher than the 9
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CO ATING S CORNER Indian companies vs MNCs Indian paints & coatings industry has been showing healthy growth over last few years. This has attracted investments from many multinationals companies (MNCs). While few MNCs are consolidating their presence in India‚ new players are planning to enter the market. Indian market is all set to witness an interesting competition between domestic companies and MNCs‚ as they try to increase their marketshare. Dr Mosongo Moukwa i ndia is one of the
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RESUME Rishi Mohan Srivastav Permanent Address- Phone: 08765037503 Raja Dhaba Jolhupur Moan E-mail: rishidesire.srivastav8@gmail.com Kalpi Distt. Jalaun rishi.srivas1@gmail.com UP‚ India
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1.DEFINE ERP? 1. ERP is an acronym for Enterprise Resource Planning. ERP is a software system driven process of managing all resources‚ and their use‚ in an enterprise in a coordinated manner. 2. “ERP is a set of integrated business applications‚ or modules which carry out business functions.” 3. ERP utilizes ERP software applications to improve the performance of organizations’ resource planning‚ management control and operational control. 4. ERP software is multi-module application
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MARKET SEGMENTATION BY- SUNIT KUMAR MISHRA • CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are heterogeneous. Market represent a group of customer having common characteristics but two customer are never common in their nature‚ habits‚ hobbies income and purchasing techniques. • According to Philip kotler ‚ “ Market segmentation is sub-dividing a market into distinct and homogeneous subgroups of customers
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MANINDERJIT SINGH V.P.O. Kala Bala Distt. Gurdaspur Pin. 143528. Mobile: 8872735903‚ 8968737872 E-mail : maninder_do@rediffmail.com
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Celebrity Based Television Advertising – Understanding Indian Consumer Attitudes Megha Gupta (27019) Shilpa J (27074) Northern Institute of Integrated Learning and Management – Centre for Management Studies Introduction A central goal of today ’s advertising strategy is the persuasion of customers‚ who are becoming increasingly educated‚ sophisticated and selective. Obviously‚ the changes in markets and lifestyle are driving marketers to focus on more persuasive ways of promoting
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like wealth management‚ insurance and banking)‚ Birla Sun‚ Cholamandalam group‚ I.D.B.I‚ India Bulls‚ HDFC‚ Sundram Direct and Barkley’s‚ among others picking in good numbers. The major FMCG/marketing companies like Pepsi‚ AMUL‚ ITC‚ Asian Paints‚ Nerolac‚ and Dabur along with first-timers such as Apollo Tyres and Cipla also registered their presence in significant numbers offering a wide range of projects in the marketing‚ branding and sales sphere. The second big chunks of students were picked
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GREEN MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES INTRODUCTION According to the American Marketing Association‚ green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict
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