USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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Important Celebrity Attributes While selecting a celebrity as endorser‚ the company has to decide the promotional objective of the brand and how far the celebrity image matches with it. The selection is in fact a collaboration‚ from which both the company and the celebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order
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Market (large number of buyers) 1 Industrial Market Vs Consumer Market Market Structure - Example Understanding Industrial markets Industrial Market ( Rutile for Paints) Major ten cities. Fewer buyers (example 500) Oligopolistic buyers with clout To access international market (Asian‚ Nerolac‚ ICI etc.) Consumer Markets (paints) Even in small villages Mass markets ( 1 billion ) Small customers normally competition is within the country. 2 Industrial Market Vs Consumer Market Buyer Behavior
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Consumer Behaviour Personality Does Not Matter to Marketing Practitioners: A Debate Submitted By: Chetna Mehra FT13320 Introduction Are you a chicken soup lover or prefer the good old tomato soup any day? Was it a jelly bean sandwich or the one with peanut butter last time you craved for? Popcorn or Pretzels? A peak into small choices that you make can bring an immense delight to a marketer‚ as he would know what to sell you and when? No‚ he is not a spy but a pro on understanding personality
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ENVIRONMENTAL ACCOUNTING AND ITS ENDEAVOR IN INDIA Rajesh Arora Free lance Management Education Consultant ABSTRACT In recent years we all have witnessed environmental degradation at global level in shape of rising pollution levels‚ soil erosion‚ deforestation‚ etc. this is spoiling normal health of human beings‚ reducing the corporate productivity levels‚ reducing the availability of amenities‚ etc. The developing nations like India are facing the twin problems of first protecting its environment
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CELEBRITY ENDORSEMENT: WHY IT BECOMES A TREND IN FOOD AND BEVERAGES INDUSTRY? What is perception definition? How perception can influence the society to believe to consume products? Is it because of their belief on certain human being that we call them celebrities is endorsed with certain product? Why do they belief to the celebrities? Is it the celebrities portray the qualities the society look for associated with the product they endorsed with? Well‚ by referring to the topic we will discuss
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ACKNOELEDGEMENT I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully. First of all‚ I would like to thank Mr. S. K Bhatia‚ Dy. Manager (HRD)‚ for giving me an opportunity to do my training in this prestigious organization. I’d also like to express my sincere gratitude towards Mr. V.K. Arora (Asstt. General Manager‚ Plant Maintenance) ‚Mr. S. Prabhakar
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ROLE OF CELEBRITY ENDORSEMENT ON CUSTOMERS 1 2 Mahak Saxena Prachi Mittal 3 4 Sneha Singh Jadaun Pradip Swarnakar GROUP NO-07 Email- 4swarnakar@gmail.com‚ 2prachimittal815@gmail.com ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT‚ Morena Link Road Gwalior-474010‚ Madhya Pradesh‚ India 1‚ 2‚ 3-Student ABV-IIITM‚ Gwalior 4-Assistant Professor‚ ABV-IIITM‚ Gwalior ABSTRACT and are ready to pay more whenever The celebrity endorser is a universal
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A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
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Name of the Researcher – Dr. Y. S. Vaishampayan Abstract: The Role of Subsidiary Companies from the Perspectives of Growth and Development THEME - Role of Competition‚ Flexibility and Trade in Economic Growth This Research Paper throws light on the efforts of Indian corporations in their objectives of maximization of shareholders wealth. To achieve this‚ they have taken the route of subsidiarization. This Paper only takes the results achieved by Indian business corporations in fulfilling
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