How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country‚ on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole‚ the third biggest city in Romania with a population of 500‚000(out of
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Pakola (Mehran Bottlers Ltd.) Business Policy PAKOLA [Mehran Bottlers Ltd.] Section 1: VISION AND MISSION “A TASTE OF THINGS TO COME” 1 Pakola (Mehran Bottlers Ltd.) Business Policy VISION AND MISSION STATEMENTS (ACTUAL) Quality Policy Vision To be SECOND TO NONE in exceeding customer expectations for Taste and Flavor‚ Product Safety‚ Quality and Price Competitiveness. Mission To develop‚ implement and continuously improve the Integrated Management Systems in a culture of
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PROJECT ON SERVICES MARKETING: COMPARITIVE STUDY BETWEEN BARISTA AND CAFÉ COFFEE DAY DONE BY:- S.SRDIVYA LAKSHMI HARIDAS B.GAYATHRI
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PROJECT REPORT ON “EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY” Submitted in partial fulfilment of the requirement for the award of the degree of “BACHELOR OF BUSINESS ADMINISTRATION” 2008-11 Submitted To: Submitted By: Mrs. Astha Sharma and Sudhanshu Leekha Dr. Richa Gupta BBA (Gen.) 6th Sem. Faculty Guide 0501341708 IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Guru Gobind Singh Indraprastha University
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Wits Business School WBS-2004-4 Nando’s International: Flying High with a Global Chicken Brand Josi McKenzie sat back and considered the development of Nando’s International since she had joined the company in June 1992‚ when there were 12 stores in South Africa‚ and international exposure was limited to Australia and the United Kingdom. Her role was then defined as marketing‚ which in Nando’s came to mean an absolute understanding of most of the business elements outside of finance. It was
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ON MARKET RESEARCH ON SHOPPING MALL IN NCR A report submitted to U.P. Technical University for the partial Fulfilment of MBA Degree 2009-11 Submitted To:|Submitted By:| || Greater Noida Institute of Technology (MBA Institute)‚ Code: 272 7‚ Knowledge Park-II‚ Greater Noida (U.P) 2009-11 CERTIFICATE This is to certify that the Research Project Report entitled Marketing Research on Shopping Mall in NCR being submitted by………fulfillment of the requirement of U.P.Technical
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Strauss —Elite Contents Introduction 3 Strauss-Elite 4 Historical Background 5 1995-1998 International partnerships and domestic acquisitions 5 Partnerships 5 Acquisitions 6 1998-2001 Reorganization 7 2002-2004 A Shift in the Operating Model 8 Strauss-Elite’s International Activities 8 Background: 9 Elite international in the 90s: Central and Eastern Europe 9 Strauss-Elite 1997-2001 9 2002 - 2004 10 Away From Home (AFH) 10 Brazil 11 Going forward: Global Trends 11
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Biyani’s Think Tank Concept based notes Marketing Management (BBA Part-II) Nandita Sarsar Lecturer Deptt. of Commerce & Management Biyani Girls College‚ Jaipur For more detail: - http://www.gurukpo.com Published by : Think Tanks Biyani Group of Colleges Concept & Copyright : ©Biyani Shikshan Samiti Sector-3‚ Vidhyadhar Nagar‚ Jaipur-302 023 (Rajasthan) Ph : 0141-2338371‚ 2338591-95 • Fax : 0141-2338007 E-mail : acad@biyanicolleges.org Website :www.gurukpo.com; www.biyanicolleges
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THE IMPACT OF BRAND LOYALTY WITHIN THE FAST MOVING CONSUMER GOODS (FMCG) IN GHANA. CASE STUDY: KUMASI METROPOLIS BY ESHUN RICHARD ANYEMEDU KWABENA ANTWI BAAKO VERONICA EKUA ASAMOAH FRANK OWUSU SAMPSON MAVIS AMISSAH A Project Work Presented To The Department Of Business Administration In Partial Fulfillment Of The Requirements For The Award Of A Bachelor Of Business Administration (Bac helor Of Business Administration Marketing Option) JUNE‚ 2012 Page i of 8 DECLARATION We Have Read The University
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Defining Marketing We can distinguish between a social and a managerial definition for marketing. According to a social definition‚ marketing is a societal process by which individuals and groups obtain what they need and want through creating‚ offering‚ and exchanging products and services of value freely with others. As a managerial definition‚ marketing has often been described as “the art of selling products.” But Peter Drucker‚ a leading management theorist‚ says that “the aim of marketing
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