ASSIGNMENT 1 MARKETING ACROSS BOUNDRIES TOPIC : MARKETING TOOLS INTRODUCTION Marketing tools and techniques are the various methods and promotional approaches companies use to help market and sell their products and services. Marketing tools includes SWOT analysis‚ PEST analysis‚ PORTERS 5 FORCES analysis‚ TOWS analysis‚ BCG analysis. Banking in India was typically mature
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Communication tools Communication is fundamental for the functioning of any company in intern but also in an external way. Different types of communication tools exist. It is necessary to have a good intranet in order to communicate well in the company. This is the key for the employees to be efficient and competitive. Also it is neccessary that this intranet functions well all around the world in order to communicate with the different countries where the firm is implented. Bata has an internet
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Tools Variance Analysis | | When actual material costs are different than total standard costs determine the cause. Variance Analysis | | When actual material costs are different than total standard costs determine the cause. Contribution Margin Analysis | Management has received a special order. How will profitability be impacted if the order is accepted? | Contribution Margin Analysis | Management has received a special order. How will profitability be impacted if
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com/2007/07/04/my-take-on-spin-selling-part-1/ Sales Behavior and Sales Success Successful Salespeople are… • • • Not better closers Not better at handling objections Not better at using open ended questions Many beleive the 3 key components to a sales pitch are: 1. Uncover needs with open and closed questions. 2. Overcome objections. 3. Close for the business. Huthwaite (Rackham’s research company) found through 10 yrs of research that the methods listed above are: • Good for low-value sales According to Rackham
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For Paragon Tool CEO Nicky Anaptyxi‚ concerns over the potential acquisition of MonitoRobotics are certainly warranted. The board‚ hired consultants and even Nicky himself appear to be completely split on the decision. From case facts‚ there are three possible courses of action for Paragon Tool: (1) acquire MonioRobitics to accelerate the development of manufacturing service software and ward off competitor Bellow & Samson; (2) forego the acquisition and organically grow the company’s own
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of the Different Types of Consumer Promotions in India Expenditure on sales promotion by various marketing companies in India is estimated to be Rs. 5‚000 crore and is growing at a robust pace every year (Economic Times June 15‚ 2003). Companies in an attempt to drive sales offer various kinds of consumer promotions from price offs‚ extra product‚ freebies‚ scratch cards. In the year 2001‚ there were as many as 2‚050 promotional schemes of all kinds in the Rs 80‚000 crore FMCG industry. In the year
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Speed and Efficiency A computerized inventory management system makes everything from inputting information to taking inventory easier. Doing a hand count of inventory can take days‚ but with a computerized inventory management system‚ the same process can be done in a matter of hours. Document Generation Once the computerized inventory management system is in place‚ managers and workers can use it to automatically generate all kinds of documents‚ from purchase orders and checks to invoices and account
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to them in daily routine. Our bags will be of premium and semi-premium range. We are looking for the intermediaries who would help us reach the end customers. Sales force required will be around 5-6 personnel in every area to reach maximum number of customers. The policy of the intermediaries should be consistent with ours (after sales service‚ exchange policy-7/10 days‚ warranty of 6 months which includes stitching and zips). They should be ready to keep our entire product range. Intermediaries
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to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue Stream Focus on HRM Luggage facilities Promotional activities (5‚00‚000 tickets) Support Activities Services: Fastest turnaround : Rental cars at the destination Operations:
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5 Trade sales promotion 3. Scheme details 7 4. Costing 8 5. Roll out 9 6. PET bottle scheme 10 7. Reference 10 Abstract: In a competitive market‚ where the competition has a major share‚ it becomes important for the company to generate loyalty among the outlets for its own products and also to increase its presence among the outlets who stock solely the competitor’s products. The main period for sales of beverages is
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