(Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision Behaviour * Buyer Decision Process IMC Planning Process * 3C’s Analysis * STP (Segmentation‚ Target Marketing and Positioning) * Communication Objectives * Budget & IMC Components IMC Tools Design * 6 Steps to Develop an Ad Campaign * Research – Online Survey Means –end Chain * Appeals * Message
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SEGMENTASI‚ TARGETING DAN POSITIONING PADA FREN A. PENDAHULUAN 1. Latar Belakang Pemerintah Indonesia mengatur dan mengawasi penyelenggaraan jasa dan jaringan telekomunikasi Indonesia melalui Departemen Komunikasi dan Informatika (Depkominfo). Departemen ini mewajibkan perusahaan penyelenggara jasa telekomunikasi untuk membayar beberapa biaya yaitu‚ Biaya Hak Pengguna Frekuensi (BHP)‚ dana kontribusi Universal Service Obligation (USO) sebesar 1% dari pendapatan kotor operator dipotong beban
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MCIS 4000 FINAL PROJECT Software Development Plan AccuRental Web Application Project Prepared For: XYZ Oxygen Rental Inc. Prepared By: Yanni Mitis ABC Technologies Creation Date: 04/07/2009 Last Revised: 05/18/2009 Version: Draft REVISION CHART VERSION NUMBER DATE AUTHOR(S) 1001 04/07/09 Yanni Mitis 1002 04/21/09 Yanni Mitis 1003 05/18/09 Yanni Mitis VERSION DESCRIPTION Initial draft created for distribution and review
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5 7. Market Potential 5 B. STP And Marketing objective 1.Worldwide Target for Market Share 6 2. Indian Marketing STP for Gionee 6 3.Market Penetration
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2 DKNY Donna Karan New York | Parent Company | Louis Vuitton Moet Hennessy (LVMH) | Category | Apparel and accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Be Delicious | USP | Practical‚ comfortable‚ refined clothing | STP | Segment | Women and men who look for simple‚ casual clothing with affordable price | Target Group | Middle aged Women‚ men and kids from upper class | Positioning | Luxury Fashion retailer | SWOT Analysis | Strength | 1. Leading Fashion
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| |IBMT – International University | | |Raya Kupang Baru 8‚ Surabaya | | |Ph. (031) 7346789‚ 7346449 | | |Fax. (031)
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the top five in the world. As well as its cars‚ pickups and sports utility vehicles‚ the company also has an interest in heavier vehicles and equipment such as vans‚ trucks‚ buses‚ components‚ aerospace‚ industrial machinery and marine equipment. STP 1) Segment * Nuclear families in the Hatchback segment 2) Target Group * Upper middle class executives 3) Positioning * A simple small car which would make life better for the owner SWOT Analysis * Strength: 1.Nissan Micra/
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TMA 1 – BMK501-Marketing Management Case Study Analysis I. EXECUTIVE SUMMARY The shift in consumers’ behavior and attitudes today is attributed to a number of important global developments. Chief amongst those are the changing demographics as we head towards an increasingly aging population while at the same time we are witnessing the rise of a new consumer group - the “Generation Y” or the Millennials that threaten to dictate the new rules in buying and doing business. Notably too
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Chapter – 6 Data Analysis And Interpretations (using various charts and graphs) | 30 | | 4.1 Data Analysis | 31 | | 4.2 Primary findings | 32 | | | | 7. | Chapter – 7 Findings | 44 | | 7.1 LG Electronics | 45 | | 7.2 STP ( Segment‚ Target Group‚ Positioning) | 45 | | 7.3 SWOT Analysis | 45 | | 7.4
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banks to leverage ready-to-deploy CRM functionality. Treasury - Finacle treasury solution is an integrated yet modular front‚ middle and back-office solution built on best-of breed open technology platforms‚ providing high scalability‚ flexibility and STP capability. Mobile Solutions - Finacle mobile solutions can broadly be classified under two categories: mobile payments and mobile banking solutions. Alerts - Finacle alerts solution empowers banks with the capability to alert end users about events
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