Running Head: PROMOTION Promotional Decisions in Marketing Nadine Mwihaki Maina 08smc119 Principles of Marketing BCM208 Mr. Kiarie TABLE OF CONTENT 1. INTRODUCTION 1.1 Definition of promotion 1.2 Reasons for promotion 1.3 Elements of Promotion 1.4 Promotion Strategy 2. ADVERTISING 2.1. Definition of advertising 2.2. Tools used in advertising(Seven steps of advertising) 2.3. Types of advertising 2.4. Reasons for advertising 3. PUBLIC RELATIONS 3.1. Definition of public relations 3.2. How public
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Agile Project Management www.ccpace.com w ww.ccpace.com © 2003-2008 CC Pace Systems‚ All Rights Reserved Committed Partner. Creating Results. 1 Table of Contents I. Introduction .................................................................................................................................. 3 II. The Problem: Project Manager as Uninspired Taskmaster ........................................................... 4 III. The Solution: Project Manager as Visionary Leader
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and (5) if we bind ourselves to the truly good and beautiful we will then obtain freedom. These point of Augustine bring us out of our comfort zone to realize that it is true that one cannot go through life without making decisions that will affect us‚ and these decisions will be
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Swayed with Decisions The main component of the Elaboration Likelihood Model is based on persuasion. There are two different methods used to influence someone. One way is through Central Processing. The other way is through Peripheral Cues. The Central Route is effortful thinking that takes place when people are thoroughly believing and evaluating the arguments. (Persuasion Lecture) You would want to use Central Route if you are targeting a group of people that feel the need to be knowledgeable
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DECISION MAKING INTRODUCTION Decision making is an essential aspect of modern management. It is a primary function of management. A manager’s major job is sound/rational decision-making. He takes hundreds of decisions consciously and subconsciously. Decision-making is the key part of manager’s activities. Decisions are important as they determine both managerial and organizational actions. A decision may be defined as "a course of action which is consciously chosen from among a set of alternatives
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Contents Introduction p‚ 2 Management Decisions p‚ 2-3 Strategic p‚ 2 Tactical p‚ 2 Operational p‚ 2 Structured and unstructured p‚ 3 The decision Making process p‚ 3-4 Normative Model p‚ 3 Descriptive Model p‚ 3‚ 4 Factors Affecting Decision Making p‚ 5 Internal Factors External Factors Conclusion p‚ 6 Recommendations p‚ 6 Reference List p‚ 7 Appendix 1 p‚ 8 Appendix 2 p‚ 9 Introduction Paragon is a decentralized organisation as it has relatively few layers of
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Groupware and Decision Joanna Marie M. Ramirez Aljon C. Rarang ANAROS ARNE de SILVA HCI Professor: Elizabeth St. Ana Groupware and Decision What is groupware? The Time/Space Matrix Classification by Function Email and bulletin boards Structured message systems Video conferences and communication Argumentation tools Meeting rooms Typical meeting room Issues for cooperation shared Applications and Artefacts Shared work surfaces
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Decision Tree Analysis Choosing Between Options by Projecting Likely Outcomes Decision Trees are useful tools for helping you to choose between several courses of action. They provide a highly effective structure within which you can explore options‚ and investigate the possible outcomes of choosing those options. They also help you to form a balanced picture of the risks and rewards associated with each possible course of action. This makes them particularly useful for choosing between different
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3 – Decision Analysis 1 Decision analysis is concerned with establishing systematic procedures for making decisions under uncertainty. Knowledge of decision analysis should help analyze a problem in a complicated and uncertain setting‚ to develop alternatives‚ and to identify possible outcomes. The decision maker then selects the alternative that best meets his or her objectives and psychological desires. Decision analysis is important because it provides decision makers with a rational way
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there are many decisions which have to be made. One such decision opportunity arose about one week ago. The question was what to do with a major cable which is in the way of a guard rail that the Department of Transportation is installing. In this paper‚ the decision on what to do with this cable will be solved using a decision tree. The discussion will include the major factors involved in making the decision and also show how the final decision was made. Decision tree The decision tree is an effective
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