2012 Submitted by: Farhan Farooq Ali FA07-MB-0043 Submitted to: Sir Baber Wahab Marketing Management Market Audit Sports and Energy Drinks UK Market Focusing on the Microenvironment of Red Bull Table of Contents 1.0 Introduction 4 2.0 Industry Analysis 5 2.1 Market Analysis 5 2.2 Growth 7 3.0 Market Focus: Red Bull 13 3.1 Red Bulls Strategy 13 3.2 Porter’s Five Forces 13 4.0 Conclusions & Recommendations 18 5.0 Reference 19 Executive Summary Red
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ASOS Brand Audit Report Authors: Executive Summary This report gives a detailed insight into Asos as a brand and a company it highlights how it maintains its aggressive growth strategy and continues to outperform its competitors. Additionally it tells the story of Asos from its inception in 2000 to the present day and gives a glimpse of where it could go in the future. Key Points: * History * Financials * Brand Image * SWOT Analysis * PEST Analysis Table of Contents
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Brand Audit Proposal Brand: The McDonald’s Corporation Basic Brand Information: McDonald’s is one of the most recognized brands in the world. Since 1940‚ McDonald’s a grown to be the world’s largest hamburger fast food chain. While McDonald’s has a large array of customers they tend to focus on three target customer groups: families with young children‚ the “urban working commuter on the move and teenagers. For families‚ parents see McDonald’s as a treat to their children while the children
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Page |1 BRAND AUDIT SUBMITTED BY: ADITI NAGPAL 100113 Page |2 Introduction………. History……… Brand Inventory……… Brand Exploratory……… Gap Analysis……… Recommendations……… Conclusion……… Bibliography……… Page |3 INTRODUCTION... Shakespeare said – „What‟s in a name?‟ Everything..!! BlackBerry – an exotic looking fruit with wine like taste. How did that fruit become associated with terms like business‚ emails‚ internet on go? How did BlackBerry – which has become a sort
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Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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BRAND AUDIT ON DOORDARSHAN A BRIEF HISTORY & OVERVIEW OF DOORDARSHAN Doordarshan is an Indian public service broadcaster‚ a division of Prasar Bharati. It is one of the largest broadcasting organizations in India in terms of the infrastructure of studios and transmitters. The DD provides television‚ radio‚ online and mobile services throughout metropolitan and regional India‚ as well as overseas through the Indian Network and Radio India. It was founded by Government of India on 15th
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An important part of the brand inventory is brand aesthetics. Brand aesthetics is described as logos‚ name‚ packaging‚ and color. The aesthetics of the Target brand is something that is very important to the corporation. When Target first started carrying their own brand‚ they decided to use the target as a logo on all their products. They decided to move away from this because it put the Target brand at risk of being overshadowed by the national brand equivalent. They also wanted to live up to their
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<http://www.npr.org/templates/story/story.php?storyId=5168769>. Amadeo‚ Kimberly. "Government Bailout of Ford‚ GM‚ Chrysler and the Auto Industry." US Economy and Business. Web. Nov. 2012. <http://useconomy.about.com/od/criticalssues>. "Brand Book Ford." Issuu - You Publish. N.p.‚ 16 Feb. 2009. Web. 16 Nov. 2012. <http://issuu.com/willzanette/docs/brandbook_ford Bullas‚ Jeff Cato‚ Jeremy. "The Globe and Mail." The Globe and Mail. N.p.‚ 09 Feb. 2012. Web. 17 Nov. 2012. <http://www
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Table of Contents Executive Summary 3 Reason to Choose Lamborghini 4 Brand History 5 1963-72……………………………………………………………………………………………………………………………………………6 1973-87 7 1987-93 8 1994-98 9 1998 and beyond 10 Brand Summary 11 Brand Values 12 Points of Parity 12 Unique Selling Point 13 Brand Distinctive Features 13 Brand Identity and Equity 14 Points of Difference 15 Brand Architecture 15 Marketing Environment 16 Target Market….…………………………………………………………………………………………………………………….………16 Competition………………………………………………….……………………………………………………………………………
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the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas Sports Performance and Adidas Sports Style. Adidas Sports Performance aims to enhance athletes’ performance in all sports with Adidas products. Adidas Sports Performance focuses on five key categories: Football‚ basketball‚ running
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