INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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example soft drinks or newspaper. Nestle is one of the global leaders in the FMCG segment. Nestle is a Swiss multinational food and beverage company which was founded in 1866 by Henri Nestle. It has around 450 factories and operates in 86 countries included Malaysia. Nestle Malaysia started in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and moved to Kuala Lumpur as necessary in 1939. 2.0 Marketing Environment James Shotter (2014) reported that‚ “Nestlé issued a downbeat assessment of
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POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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PDF (90 K) Credit card fraud: awareness and prevention Katherine J. Barker‚ Jackie D’Amato‚ Paul Sheridon. Journal of Financial Crime. London: 2008. Vol. 15‚ Iss. 4; pg. 398 Abstract (Summary) To make readers aware of the pervasiveness of credit card fraud and how it affects credit card companies‚ merchants and consumers. A range of recent publications in journals and information from internet web sites provide corroboration and details of how fraudsters are using credit cards to steal billions
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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1. Current Ratio = Current Assets / Current Liabilities Edison = 12‚800 / 3‚600 = 3.56 Stagg = 13‚800 / 3‚600 = 3.83 Thornton = 13‚800 / 3‚600 = 3.83 Quick Ratio = Quick Assets / Current Liabilities Edison = 11‚000 / 3‚600 = 3.05:1 Stagg = 10‚000 / 3‚600 = 2.78:1 Thornton
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Mr. Rahul Deo Pravin Pahadiya SVIM‚ Indore MBA (PT) IV Sem SHRI VAISHNAV INSTITUTE OF MANAGEMENT INDORE CERTIFICATE SHRI VAISHNAV INSTITUTE OF MANAGEMENT INDORE PROJECT REPORT-2004-05 This is to certify that project entitled Mr. Pravin Pahadiya has accomplished “ATM CARD : A VITAL FACILITY & ITS IMPACT ON ECONOMY” under my guidance and Supervision. This project has been submitted by her as the part of curriculum of Research Methodology of M.B.A(PT)IV
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Credit card also referred as plastic money. It is a card provides by bank to user in respect of his bank account or even with out bank account in that bank but against his income amount which he have through his job or business or even his cultivated land. There are two types of card‚ Credit card and debit card. Credit card is interest base and has certain amount of money which that particular bank pays against you and you will have to pay it back to the bank with interest. Debit card is different
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Favorite Brand Antoinette Mitchell MKT/421 November 5‚ 2014 Eric Mc Math Favorite Brand The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Three
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dimension to its centre. So providing an employee with 360 degree feedback means that feedback comes from all directions like From your boss From your peers From your customers From your team members on special projects & alsoFrom those people who report to you. This leads toward validity and reliability of the performance appraisal. CURRENT THINKING ON 360 DEGREE PERFORMANCE APPRAISAL Here we see that what factors we should keep in mind while appraising under 360 rule. 1. Do the various sources provide
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