Integrated Marketing Communications Case Studies Case Studies – Some Thoughts on How to Use Cases This section of the manual includes three case studies that will test the student’s ability to apply integrated marketing communications concepts. Each assignment can be completed using the standard case study format or by using the marketing communications plan format. Refer to both models that are included in this section. Each of these cases has been class tested. They work! Students will
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:- 03 CLASS :- MMS 2008-10 DIVISION :- A NO. 1. 2. CONTENTS INTRODUCTION PESTND ANALYSIS 2.1 EXTERNAL ENVIRONMENT 2.2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET MARKET & POSITIONING ADVERTISING DISTRIBUTION AMUL ANALYSIS 10.1 TARGET MARKET 10
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make more informed purchasing decisions. They are written by third parties and are for informational purposes only. Other consumers can read these when making a purchase decision. Nestle is a very good and old company which produces many kind of chocolates and other such milk products. Milo is a chocolate drink by Nestle‚ and was first developed in Australia in 1934. It is an extremely popular drink in Southeast Asian countries such as Singapore and Malaysia‚ as well as in Australia Africa India and
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1.0 Introduction We have chosen Nestle (Malaysia) Berhad as the company for us to do research on it. Nestle (Malaysia) Berhad began in Malaysia in 1912 and the first factory was in Petaling Jaya. Nestle Malaysia has 7 manufacturing factories now and operates the headquarters in Mutiara Damasara. Nestle Malaysia was listed on the Bursa Malaysia on 13 December 1989 in Main Market under Consumer Product sector. Today‚ Nestle (Malaysia) Berhad employs more than 5000 employees and manufactures more than
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Integrated Marketing Communication Plan for Magnolia Executive Summary WHERE ARE WE? * Standing in the Mind * Standing in the Market WHY ARE WE THERE? * Marketing Mix Product The Magnolia Ice Cream brand boasts 7 different variants of Ice cream to cater to the discriminating taste of its various customers. This includes the Classic Line‚ the Gold Label‚ the Sorbetes line‚ the No Sugar Added‚ the Kiddie line‚ Imported line and the Limited
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YouTube’s‚ MySpace and etc to promote their company and their product to customers. I have selected three companies from different countries that use social media besides company corporate websites. • HTC – Telecommunication equipment (Taiwan) • Nestle – Food producers (Switzerland) • May bank- Financial services (Malaysia) HTC – Telecommunication equipment (Taiwan) Starting its operation in 1997‚ HTC has made a name for
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United Cereal: Lora Brill’s Eurobrand Challenge Decision: Healthy Berry Crunch – new breakfast cereal French Subsidiary-> Launch United Cereal: Breakfast Cereal Pioneer: 2010: 100 BDay Originially: packaged cracked wheat‚ rolled wheats‚ malt flakes Diversified: snack foods‚ diary products‚ drinks‚ beverages‚ frozen foods‚ and baked goods. Business= 9 Billion (cereal =1/3 x 9 = 3 billion. UC’s Corporate Values‚ Policies‚ Practices.: Commitment‚ Diligence‚ Loyalty The UC Way – processes & Practices
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indicate about the market’s inflation expectations for Switzerland as compared to the US? 2. On January 2d‚ 2014‚ Nestle expects to ship 1‚000‚000 boxes of Nestle Crunch Chocolate from its Swiss plant to the US that it will sell through retail outlets on 270-day terms at 150 SF each. So Nestle will receive payment from these outlets on September 28th‚ 2014. Assuming that Nestle needs to cover its expenses in Switzerland and thus wants to hedge its SF/US$ exposure using a forward contract with
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Emerging Markets is used to describe a country in the process of rapid growth and industrialisation Opportunities- Strong Economic Growth /Rising consumer incomes and growing ‘middle-classes’/Opportunities for joint ventures with local businesses Threats- Culture/varying customer needs/Difficult to protect ideas from competition due to inadequate laws/Infrastructure could be poor‚ making distribution and marketing difficult The US soft drinks giant announced a 6% rise in operating revenue to $11
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pan much easier and even tastes better if it has been chilled at least overnight. Frozen Chocolate-Covered Cappuccino Crunch Cake This cake is unbelievably awesome‚ delicious and easy to make and versatile; you can actually use other flavors to make it more appealing to those who are not coffee-lovers. Cappuccino Crunch Cake combines coffee ice cream‚ pound cake and NESTLÉ® TOLL HOUSE® Milk Chocolate Morsels for a rich and creamy frozen dessert! This dessert was created by Beth Royals of Richmond
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