1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
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entry into India Introduction This is an analyze report about how MAYBELLINE entry into India market. First of all I will introduce making-up market background of India based on the case materials. Next I will offer some issues which MAYBELLINE is going to meet on India making-up market. Especially‚ it’s uniform global marketing theme‚ which capitalize on the “New York” look and focus on young demographic‚ whether it still effective in India? and what price strategies are contributing
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Air India plans a turnaround strategy without wage and job cuts After all the turbulence national air carrier Air India went through in the recent past‚ Arvind Jadhav‚ Chairman and Managing Director of the beleaguered airlines is now determined to have a positive balance sheet by 2014-15 and is ready with a turnaround strategy. Some of the key targets the national carrier has set for itself include achieving 25 million domestic and 15 million international passengers by 2015‚ 93% on-time punctuality
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multiply their worth makes for an exciting prospect for owners and directors of such firms. This paper will look broadly into the internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could
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EXECUTIVE SUMMARY The alcoholic beverages industry in India is at an inflexion point. Given the favorable demographics‚ higher bargaining power following industry consolidation and favorable change in operating environment‚ the party has just begun. Robust volume growth is expected across segments - IMFL (Indian made foreign liquor)‚ beer and wine. Given the strong visibility for earnings growth‚ the valuations are expected to further move up. India is best placed demographically‚ with nearly 485m people
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Viagra in India Abstract: This case is about Pfizer’s launch of its popular drug‚ Viagra‚ in India. Viagra was first launched in the US‚ in 1998‚ with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India with a view
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McDonalds entering the Indian market Presented to Dr. Madiha Metawie Done by: Hosam Doaa Elkhateb Moha Abd Elsattar Elsawy Omar Khaled Fayez Maged Eldesouqy Eleraqee Ahmed Mohammed Adly Content 1) Introduction 2) Problem definition 3) Literature survey 4) Theoretical framework 5) Research variables 6) Hypothesis development 7) Research design 8) Data collection methods 9) Research plan Introduction: McDonald ’s Corporation is the world ’s largest chain of hamburger fast
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company in India; so far the largest integrated Telecom Company in India. Also‚ it is the third largest in-country mobile network service provider‚ the fifth largest mobile telecom company in the world. Bharti Airtel also operates outside India‚ namely Sri Lanka‚ and Bangladesh in Asia‚ and in some countries in Africa. The company actively engages in its expansion into Africa‚ currently 20 countries included in the Airtel network. So far Airtel has about 178.6 million subscribers in India‚ Bangladesh
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When Nestle began it was a Swiss national organization that sold to countries outside its home market only though sale agents‚ however by 1900 nestle changed their approached towards global expansion; they began buying local subsidiaries in foreign countries. When World War one occur there was high demand in dairy products‚ nestle took advantage of this and saw the opportunity to acquire existing factories and establish itself in the United States. By the time Second World War was happening a feeling
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environment showing potential for growth in the early 90s due to economic liberalization‚ population and income growth‚ MacDonald’s (MD) has adopted an international strategy by tapping into the market in India to expand their business. MD relative success has come from their willingness to ‘think global‚ act local’ in its transnational strategy‚ taking India’s macro-environment into consideration in carrying out their business. The 4 factors are as follow: Firstly‚ the main geographical consideration
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