Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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MKTG 680-01: International Marketing‚ Spring 2006 Exam I Review Questions • • NOTE: THESE QUESTIONS ARE ILLUSTRATIVE. IN ADDITION TO STUDYING THIS SET‚ YOU SHOULD ALSO CONSULT THE RELEVANT CHAPTERS OF YOUR TEXT AND YOUR LECTURES NOTES. REVIEW THIS SET AND FEEL FREE TO DISCUSS WITH ME‚ SHOULD YOU HAVE ANY QUESTIONS OR CONCERNS. Chapter 3 – The Global Trade Environment 1. a. b. c. d. e. Which of the following is the abbreviation for a proposed trade initiative between the U.S
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MSC INTERNATIONAL BUSINESS INTERNATIONAL MARKETING DAY THREE & FOUR Outline Marketing mix Product and pricing decisions SWOT Analysis Marketing Communication strategy Which Market to Choose Reasons to enter international Markets Marketing Mix Price Product Place Promotion Physical Evidence Process People Price Price is the amount the consumer must exchange to receive the offering. Solomon et al (2009). Product Product means the goods-and-services combination the company
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. International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company‚ it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit‚ it is called International Investment. 1. International Trade ( Foreign Trade )
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World War II used to rebuild and reinvigorate war ravaged countries was the: A) Eisenhower Plan B) Marshall Plan C) Bradley Plan D) Roosevelt Plan E) Truman Plan 3. With respect to international trade‚ MNC stands for: A) Municipal‚ National‚ and County districts B) Multilateral and National Cartels C) Multinational Corporations D) Military and National Control districts E) None of
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MARKETING PROBLEMS IN ESTABLISHING AND MANAGING INTERNATIONAL MARKETING CHANNELS 1. The procedure used in selecting middlemen:- Identification of a middleman to handle a company’s merchandise is a major problem in managing international marketing channels. To minimize on this problem the following procedures may be used. •Productivity/volume the larger the volume he can hold the better. •Financial strength of the channel‚ the stronger the channel in terms of finances the better because
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1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however‚ when an organization pursues market opportunities outside of its home country (domestic) market‚ managers need an understanding of additional conceptual tools and guidelines. 2. Identify and
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Chapter 3 International Marketing Discuss the bases of world trade. Give examples illustrating the different bases. History and geography has a great impact on the marketing progress. We must make sure that we understand how the history of different cultures impacts and guides how they focus their marketing efforts today. There were many areas that have a strong influence on world trade that were discussed in this chapter. Similar to modern day attitudes‚ China did not start out having a
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The purpose of this report is to study‚ analyse and understand the various challenges Nestle faced during its conversion from a decentralized system to a centralized one. This report focuses on a number of aspects: • The inefficiencies of a decentralized system. • Nestlé’s decision to launch a new initiative called GLOBE (Global Business Excellence) and its potential benefits. • The challenges faced by Nestle and its team of 400 executives in trying to standardize its business process all over
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Nestle Nestle‚ founded in 1867 by Henri Nestle‚ took its beginning from nutrition as its cornerstone. Peter Brabeck-Letmathe‚ Nestlé Chairman described Henri Nestle on an account as “Instrument in turning his Company towards international expansion from the very start”‚ and that he “…embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism‚ flexibility‚ the willingness to learn‚ an open mind and respect for other people and cultures.” For more
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