Category Competitive Analysis Submitted by Yichen Chen Dave Stoffel Faisal Alshalwi Strategic Marketing (MKTG 6012) Instructor E.Ann Huser Pledge: “We have neither given nor received help on this report” 2-25-2015 Category & Competitive Analysis A: Industry Description and Trends: This report will focus on dog food‚ which is a segment within the pet food industry. The pet food industry revenue (including biscuits‚ treats‚ snacks and beverages) in the U.S. for 2014 was estimated to be
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takeovers. SUMMARY • The smoothies category in the UK has been growing strongly over the past decade‚ buoyed by the health trend and consumers’ desire for easy and quick ways to attain their fruit and vegetable consumption goals. While the more mature juices category is still the larger of the two‚ smoothies have retained growth momentum through innovation and the continual introduction of new fruit varieties‚ overcoming the challenges created by the recession. • Innocent Drinks is the dominant player
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INTRODUCTION SUMMARY: Gourmet was founded by Mr. Nawaz Chatha in 1987 as a single outlet of a bakery unit. Over a period of two decades it has grown in stature and apart from excelling in bakery products it has introduced new trends in a variety of businesses such as restaurants and dairy products business. The main aim of the company is to provide quality products at a competitive price to its valued customers. To produce the best quality products‚ company has invested a huge amount of capital
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BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth
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(SBA) Production plan for Jack’s Bag & Fruit Juices Distributors Candidate name: Kemar Alanzo Jack Candidate number: 18764403490 Center: Jonathon Grant High School Center number: 100164 Teacher name: A. Sewell (Mrs.) Territory: Jamaica Year of examination: 2013 Production plan for Jack’s Bag & Fruit Juices Distributors Candidate name: Kemar Alanzo Jack
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Free Juice and Smoothie Bar Business Plan For Raising Capital from Investors‚ Banks‚ or Grant Companies! Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan‚ please click the button below! Also‚ the text of the business plan is formatted
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FRUIT PROCESSING 1.0 INTRODUCTION Fruits are an important source of energy for human-beings but they are perishable items. Hence since many years various products are made from juice of fruits so that they can be consumed during off season as well. Products like jam‚ jelly‚ squash etc. are made from fruits since long. With the advent of technology and preservatives‚ shelf life of such products has gone up and they can be preserved for many months with proper packing. The proposed location of this
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bottling and earning facilities was added in 1993 to produce fruit juice‚ squash‚ sherbet‚ jam‚ jelly etc. the company processing unit started commercially production in July 1993 and launched its products in the market under the brand name “PRAN”. PRAN stands for Programme for Rural Advancement Nationally. The brand Pran has established itself in every category of food and beverage industry and can boost a product range from Juices‚ Carbonated Drinks‚ Confectionery‚ Snacks‚ and Spices to even Dairy
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PROJECT REPORT A STUDY ON PRESENT MARKET ACCEPTANCE OF PINEAPPLE SIP (OMFED) Submitted To: Prof. BADAL RATH Submitted By: Smruti Ranjan Panda Asish Kumar Sahu Sephali Beura SRI SRI UNIVERSITY ACKNOWLEDGEMENT We are deeply indebted to Mr. Sandeep Khadenga who gave us full support‚ gave insights about OMFED and marketing prospective of its horticulture products. He also helped us for research and writing this project. Our thanks also go to all the stockist and consumers of OMFED of Bhubaneswar and
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Frooti was positioned as a drink for kids and then it was repositioned for the diverse age groups including teenagers‚ college going students and adults. This project is an effort to come out of monotonous brand association of Frooti with sweet mango juice drink and introducing a new spicy flavor to Frooti which ultimately contributes in increasing the depth of product mix. The product can be uniquely positioned as a healthy alternative mango drink and make its presence felt in the previously untapped
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