(Kamaruddin et al. 2003). Australia‚ through effective marketing inputs‚ can advertise to Malaysia the benefits of the fruit juice. Exporters need to keep in mind Malaysian culture and how it differs from that of Australia and hence may have to approach strategies differently. 60% of Malaysia populated by Muslims (worldtravelguide.com). Australia can use this opportunity to dominate the juice market in Malaysia‚ as most of the world prefers alcoholic beverages. Sociocultural environment is also another major
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CASE STUDY - 1 Synopsis ------------------------------------------------- Grove Fresh Ltd – Marketing Organic Juice Submitted to:- Submitted By:- Shailendra Dasari Vikas Singh 11BSP1706 Manish Singhania 11BSP1449 Sandeep Soni 11BSP1859 Ravi Shekhar 11BSP1575 Introduction * In April 2005‚ Grove Fresh Ltd was ranked 68th in the Fast Track 2005 Profit Track 100. * The company registered a 52 % year-on-year
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Task 1a Occasion and benefit segmentation There are many behavioural characteristics of buyers and consumers and one way to segment these groups is to associate their purchasing habits with Occasional and benefit segmentation. Occasion Segmentation In its simplest form Occasion segmentation is the process of dividing a consumer group or groups into groups according to an occasion or occasions when consumers purchase or use a product or service. For example some major religious/cultural occasions
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make a totally fresh product—fresh juices. Their goal is to make juices that did not carry preservatives‚ unpasteurized‚ or have artificial ingredients. They are interested in fulfilling needs of other stakeholders such as communities. Odwalla does this by having providing community service efforts‚ providing scholarships‚ making donations‚ and creating recycling programs. Another key stakeholder is the customers. They are the people buying the Odwalla juice and they expect to buy a product that
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in 1951. Back then‚ the company’s main business was manufacturing macaroni (thus the name Central Macaroni)‚ but in 1958‚ the company ventured into the fruit processing business. Today the market exports finished goods such as fruit purees‚ fruit juices‚ canned peas‚ and canned chickpeas‚ under the brand name ‘Gina’. The market it mainly exports to are: North America (US)‚ Canada‚ Germany‚ Italy‚ Holland‚ London‚ Brussels‚ and Switzerland. As for South East Asia‚ they export to Hong Kong‚ Brunei
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and Maaza Orange‚ the fruit pulp and concentrate to manufacture these being sourced from reputed manufactures from India‚ Europe and the Far East. The latest addition to our product range includes Maaza Bits‚ a juice drink with real fruit pieces. 5.Maaza world: Maaza Mango is a fruit juice based drink
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Brabeck-Letmathe Vice Chairman of the Board and Chief Executive Officer Rainer E. Gut Chairman of the Board Nestlé Management Report 2002 Key figures by management responsibility and geographic area Sales In millions of CHF 2002 2001 26 742 26 598 15 458 7 418 8 482 84 698 2000 26 285 25 524 15 710 5 947 7 956 81 422 Zone Europe Zone Americas Zone Asia‚ Oceania and Africa Nestlé Waters Other activities (a) 32.2% 32.8% 16.7% 8.7% 9.6% 100% 28 678 29 293 14 880 7 720 8 589 89 160
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Cover Story April’09 Beware! Tough Competition Ahead this Summer 500-600 crores‚ and is growing at strong double digits rate. The fruit drink market‚ on the other hand‚ is much larger‚ at around Rs 1300 cr. Rasna‚ which is a dominant player in this category‚ has some smart plans up its sleeve this summer. Rasna is launching Re. 1 pack for rural market and concentrating on fruits market. But it’s not only beverages that picked up the benefits of summer. Summer is also the season for the Rs 2000-crores
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The maximum juice percentage was found in cultivar Mosambi Local -3 (39.46%) while the minimum in cultivar Mosambi Local-1(36.72%). It is lucid from the table that the cultivar Mosambi Local-1 (yellow)‚ and Mosambi Local-2‚ Mosambi Local-3‚ Mosambi Local-4 and Mosambi Local-5 are green/ yellowish in colour. Juice percentage in the citrus fruit is considered to be very important. The ultimate demand of customer is higher juice percentage in the fruit. Results regarding the juice percentage revealed
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[ ] (b) Once a week [ ] (c) 2-3 times a week [ ] (d) On special occasions only [ ] (e) Others‚ please specify Q7) Which brands of Indian chocolates do you like? (a) Nestle [ ] (b) Amul [ ] (c) Cadbury [ ] (d) Glaxo Smithkline (Horlicks) [ ] (e) Others‚ please specify Q8) Which foreign brands of chocolates
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