A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
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a) Food i. Breakfast ii. Lunch and Dinner iii. Desserts b) Drinks i. Beverages ii. Fresh juices and Smoothies B. Suppliers C. Location D. Interior design E. Kind of restaurant a) Dine-in b) Take-out F. Staff
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offer a customize burger‚ a combination of vegetables and meat patties based on personal preference of individual. The burger will be a source of fun and meet satisfaction of craving individuals. The burger mania will also provide a refreshing fruit juices that compliment the taste of the buyer. Target Market Burger Mania will be located in Alabang Town Center 2nd floor. The target market are group of individuals who pass by the area. Why Burger mania? Nowadays‚ a customized product is more appealing
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arrangements. Nestle has to operate within the framework of laws set by Parliament‚ and that’s why it depends on political considerations. Government plays vital role by imposing the law and regulation on the companies. Government set standard laws for companies that has to met otherwise they have to pay fines. Nestle’s baby milk can be affected by political change in several different ways i.e. political change can influence public priorities and funding arrangements. Nestle has to operate
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Submitted By- Neha Katyal- 2009132 Karan Vyas- 2009159 Nishant Sharma- 2009170 Prachir Gupta- 2009185 Section- C Contents Executive Summary 3 Acknowledgements 4 History of Nestle 5 Milk Products and Nutrition 6 Introduction 7 Analysis of 4P’s of this Division 10 Beverages 18 Introduction 19 Analysis of 4P’s of this Division 21 Prepared Dishes and Cooking Aids 29 Introduction 30 Analysis of 4P’s of this Division 31 Chocolates
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1. Does it make sense for Nestle to focus its growth efforts on emerging markets? Why? Definitely yes‚ having reached the limits of growth and profitable penetration in most Western markets‚ Nestle has to turn its attention to emerging markets in Eastern Europe‚ Asia‚ and Latin America for growth. Many of the countries there are relatively poor‚ but the economies are growing quickly. Thus a consumer base capable of buying many Nestle products could develop over the next couple of decades. Relating
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started consuming organic products. One example of healthier eating is the rise of street stalls/kiosks selling fruit juice in Malaysia. Some of the players like Juice Works‚ Juice Bars and Bobalicious Smoothies have seen an on-going trend in Malaysia which people aiming at a healthier lifestyle. Hence‚ they tend to target those consumers by offering nutritional smoothies or healthy juice as an alternative to breakfast or coffee. Local companies and brands dominate consumer foodservice QSR Brands
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periods of time. Why do more and more merchants add these illegal additives to their products? According to the survey of the fruit juice market‚ a shopkeeper who owned a fruit juice store said‚” Nowadays‚ the market competition is too fierce‚ if I run my business in a high cost and low profit way‚ I’ll never make a fortune. But if I use the additives to make the juice‚ the cost will be much lower‚ it’ll just be the 1/10 of the former one.”So‚ driven by the high profit‚ more and more merchants use
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“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets‚ coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their
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Mix The target:/social style: B2B The target/social style: B2C Positionning Distribution channels Sources 4 Main Market: Smoothies’ Market Generic Market: Market of soft drinks Complementary Market: market of fresh fruit juices‚ fruit sodas ‚ yogurt drinks… Politic Economic Social Technological Subsidiary Market: Market of glasses‚ crackers and sugary Government encourage the consumer into eating a better way (5 fruits&vegetables per day) Rising prices of fruits
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