(CRM) incentives such as bonus points or money off coupons. There are many examples of CRM‚ from banks to supermarkets. New media - Websites and mobile phones that support a sales promotion. For example‚ in the United Kingdom‚ Nestle printed individual codes on KIT-KAT packaging‚ whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect. Merchandising additions such as dump bins‚
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MarketLine Industry Profile Confectionery in India November 2012 Reference Code: 0102-0710 Publication Date: November 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED India - Confectionery © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0102 - 0710 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Indian confectionery market grew by 12.6% in 2011 to reach a value of $1‚727.3 million. Market
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variants. The company also manufactures other best selling products that are highly popular around the world. 2. NESTLÉ: Nestle is a Swiss multinational engaged in the production of different food products. It has its presence in more than 100 countries. It produces several top selling products in different food categories. Some of its best selling products are LEAN CUISINE‚ Maggi‚ Boost‚ Kit Kat‚ Friskies‚ and Nescafe etc. 3. UNILEVER: Unilever is a multinational engaged in the manufacture of different
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TIMELINE FOR HISTORY OF CHOCOLATE In 1500BC – 400 BC‚ the Olmec Indians are believed to be the first to grow cocoa beans as a domestic crop. Cacao trees have grown wild for possibly 10‚000 years. The Olmec civilization only lasted until about 300 B.C. In the 14th Century‚ cocoa became a drink that was popular for the upper class of the Aztecs; they called it “xocalati” meaning warm or bitter liquid. They were the first to tax the beans. In 1492‚ Christopher Columbus was said to have brought back
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Worldwide Headquarters U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 146‚200 Main Competitors PepsiCo Inc.‚ Dr Pepper Snapple Group‚ Inc.‚ Unilever‚ Groupe Danone‚ Kraft Foods Inc.‚ Nestlé S.A. and others. The Coca Coola Company is the largest beverage business in the world serving more than 200 countries and offering more than 500 brands. You can find more information about the
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2003). For instance‚ geographically‚ KIT KAT™ has an enormous target market to focus on‚ because it is a multi-national brand that includes a worldwide market. What they did is‚ they created a special formula for tropical weather countries like Malaysia and Thailand so that the chocolate do not melt under a warm temperature. Demographically‚ KIT KAT™ targeted men and women from all walks of life that particularly devoured chocolate snacks. Psycho graphically‚ KIT KAT™ divides the market into groups according
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INDUSTRY PROFILE Confectionery in India Reference Code: 0102-0710 Publication Date: November 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com India - Confectionery © Datamonitor. This profile is a licensed product and is not to
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OF THE STUDY: Nestlé Bangladesh Limited is a leading Food company with lots of global strategic brands operating in Bangladesh. MAGGI is one of the strategic brands of Nestlé Bangladesh Limited. Worldwide MAGGI brand is used for Nestlé’s Soup‚ Noodles‚ Seasonings‚ Recipe Mixes and Sauces. In Bangladesh‚ MAGGI brand has two product categories under this strategic brand name: Noodles and Soups. As part of the brand extension and value creation objective of the company‚ Nestlé now is going to
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Brochure More information from http://www.researchandmarkets.com/reports/1945371/ Nestle (Malaysia) Bhd (NESTLE) - Financial and Strategic SWOT Analysis Review Description: Nestle (Malaysia) Bhd (NESTLE) - Financial and Strategic SWOT Analysis Review Summary Nestle (Malaysia) Bhd (Nestle Malaysia) is one of the leading providers of food products in Malaysia and overseas. The company‚ along with its subsidiaries‚ engages in manufacturing‚ marketing‚ and sale of food and beverage products
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Executive Summary This assignment is an analysis on PEST environment for Japan‚ prepared for the audience who are several managers from the Food and Beverage industry interested in Foreign Direct Investment (FDI) in Japan. The following pages discuss the political-legal environment‚ economy environment‚ social-culture environment and technological environment in Japan allowing with random but related issues in each environments. Before any attempt on FDI in Japan‚ it is important for potential
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