Positioning: x: (demand) Customer decisionmaking y: (supply) Supplier differentiation Industry KSF: What would provide a sustainable competitive advantage? Competitor Analysis: Value proposition Strengths Weaknesses COMPETITIVENESS What drives: ANSOFF to identify strategic options: -Market penetration -New product development -Market expansion -Diversification -Geographical -Customer -Market attractiveness -entry methods Develop: New Product Development: -innovation & creation -process -IP implications
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Gautrain Management Agency Gautrain is Africa’s first world-class‚ modern mass rapid transit rail and bus service for Gauteng‚ a province regarded as the economic heartland of South Africa‚ which links Johannesburg‚ Pretoria‚ and OR Tambo International Airport. It was built to relieve the traffic congestion in the Johannesburg–Pretoria traffic corridor and offer commuters a viable alternative to road transport‚ as Johannesburg has limited public transport infrastructure. The project was completed
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At the request of the Board of Directors of Unilever‚ we provide herein our analysis of the Personal Products Industry and a strategy analysis of both Unilever and its biggest competitor‚ Procter & Gamble. The enclosed analysis also provides recommendations for Unilever to improve its competitive advantage. Respectfully submitted‚ GSA Procter & Gamble‚ Unilever and the Personal Products Industry Global Strategy Advisors Lee Ann Graul‚ Sherry Henricks‚ Steve Olp and Charlene Strohecker
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attractiveness. On the horizontal axis‚ relative market share serves as a measure of company strength in the market. The growth-share matrix defines four types of SBUs on McDonald major product which is selling fast food to customers : Stars Stars are high market growth rate‚ high relative market share businesses or products. They often need heavy investments to finance their rapid growth. Based on the McDonald’s : On a customer-focused mission‚ Ray Kroc preached a motto of QSCV- quality‚ service‚ cleanliness
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The company Heineken is a Dutch beer brewery company‚ which was founded in 1863‚ when Gerard Adriaan Heineken bought a small brewery in Amsterdam called “The Haystack”. In 1900 the company came up with it nowadays famous five-point star. In 1914 the company began expanding‚ starting with the production of their own bottled beers. By 1914 the company was one of the most loved import beers in the United States. From around 1948 Heineken began promoting their beer on a large scale. With slogans as
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imaging while maintaining its chemical and healthcare interests? 2. What is Kodak’s strategy for building a presence in digital imaging? 3. Does Kodak possess the resources and capabilities needed to be successful in the market for digital imaging products? How is Kodak acquiring and building the capabilities it needs? 4. How does the organization of Kodak’s value chain change from traditional photography to digital imaging? 4. What advice would you offer Dan Carp? 5. What about the performance of
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the growth of India’s service sectors are listed below: * The software services in Indian economy increased by 33 percent which registered a revenue of USD 31.4 billion * Business services grew by 82.4 percent * Engineering services and products exports grew by 23 percent and
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Table of contents Table of contents 2 True Religion Jeans Case study 1. External and Internal Analysis 3 1.1 The fashion industry 3 1.2 Premium jeans industry 3 1.3 True Religion brand jeans. 3 2. Strategy formulation 4 2.1 Analysing opportunities 4 2.2 Competitive advantage 4 2.3 Strategic challenges 5 3. Strategy Recommendations 5 3.1 Generic strategy 5 3.2 Portfolio management 5 3.3 Geographic scope 6 3.4 Attracting new talent 6 3.5 Market positioning 6 4. Organizational implementation 6
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this type of bike. The company focuses mainly the customers for the bike having the age-group of 18 years to 30 years. b) Gender- This product (Fz-s) has main focus on males and also female can buy this type of bike also but it can be rare situation‚ because it is heavy bike too. So here also gender plays another significant role to obtain this product (bike). As in advertisement also it has been show that John Abraham rides the bike. c) Occupation- This bike is mostly purchases by the
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of health and wellness equipment. 1.1 Brief History OGAWA World Bhd is formed by Mr. Wong Lee Keong and Ms. Lim Poh Khian in 1986. They started up with Morwell Sdn Bhd and began their enterprise into the trading of household and electrical products in Malaysia. They found that there is a potential market for health and wellness equipment market in mid 1996. Thus‚ this is the beginning of the venture into the brand name OGAWA. In 2006‚ OGAWA World Bhd launched a brand name -- DEKI for the price
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