BBA 6 SEMESTER CERTIFICATE This is to certify that Ms. Harmol Kaur of BBA 6th semester in our institute has successfully completed her training project entitled “MARKETING STRATEGIES OF NESTLE MAGGI” For the partial fulfillment of Bachelor of Business Administration Degree. DR. SM MEHDI MS. DARSHNEEL GROVER
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NESTLE’S GLOBAL STRATEGY FOR PENETRATING INTO EMERGING MARKETS Nestle is one of the world’s largest global food companies. It has over 500 factories in 76 countries‚ and sells its products in 193 nations. Only 1% of sales and 3% of employees are located in its home country‚ Switzerland. Having reached the limits of growth and profitable penetration in most Western markets‚ Nestle turned its attention to emerging markets in Eastern Europe‚ Asia‚ and Latin America for growth. Many of these countries
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Marriot Case Brief 1. What is the weighted Average Cost of Capital for Marriot Corporation? WACC for Marriott Corp is 11.89 WACC of divisions: Lodging 10.29‚ Restaurant 13.49‚ Contract Services 13.615 a) What risk-free rate and the risk premium did you use to calculate the cost of equity? We used 8.95% as the risk free rate (LT Government Debt) and the MRP we used was 7.43%‚ which means are expected market return is 8.95+7.43=16.38% b) How did you measure Marriott’s cost of debt? We added
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Chaiken Case Brief Facts: Chaiken made separate but equal agreements with Strazella and Spitzer to operate a barber shop. Under the “partnership” agreement: ~ Chaiken would provide the barber chairs‚ supplies and licenses. Strazella and Spitzer provide tools of the trade. ~ Gross returns were to be divided on a percentage basis between all three men. ~ Chaiken will decide all matters of the partnership policy. ~Stated hours of work and holidays. ~Chaiken holds and distributes all receipts
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Nestle’ Segmentation Segmentation is defined as a group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently‚ after fully understanding the needs‚ lifestyles‚ demographics and personality of the target. Some e.g. of common characteristics are: interests‚ lifestyle‚ age‚ gender‚ etc. Common types of market segmentation include: geographic‚ demographic
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Pronto Pizza Revisited This time‚ Mr. Scapelli managed to eliminate the biases in the data through selecting the every 10th pizza delivery order and letting the customers inform their own pick-up times. The data is fine and appropriate for statistical use‚ and hence we can go through the statistical calculations. Statistical Efforts Using Excel‚ we found the standard deviation and mean of the sample data for the total delivery time‚ preparation time‚ waiting time and travel time. First
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Firma Nestlé jest obecnie jedną z największych firm w branży spożywczej na świecie. Została założona w Szwajcarii‚ a obecnie działa na 119 rynkach na świecie. e do wypromowania kolejnych marek. Początkowo Nestlé zajmowało się produkcją odżywek dla dzieci‚ w kolejnych latrach w wyniku przyłączania kolejnych firm weszła na rynek produktów mlecznych‚ słodyczy‚ produktów mrożonych‚ wody mineralnej‚ a także karmy dla zwierząt. Marka Nestlé stała się więc już nie jedyną‚ ale jedną z wielu światowych i
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Case Brief A.4 GNAZZO v. G.D. SEARLE & CO. 973 F.2d 136 (1992) U.S. Court of Appeals‚ Second Circuit Pierce‚ Circuit Judge Facts: On November 11‚ 1974‚ Gnazzo had an intrauterine device (IUD) inserted in her uterus for contraceptive purposes. The IUD was developed‚ marketed and sold by G.D. Searle & Co. (Searle). When Gnazzo’s deposition was taken‚ she stated that her doctor had informed her that “the insertion would hurt‚ but not for long‚” and that she “would have uncomfortable and probably
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Case 4.1 Creve Couer Pizza 1.) In regard to CPA’s having “moral conscience” to those they serve I would say yes however when or if they are asked to do an illegal act that is the defining point. Any illegal act contrary to what is required by GAAP‚ FASAB‚ or IRS would then implicate the CPA themselves if they continue support or represent that client. The CPA should never disclose any of the clients personal information
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How to Make Pizza How to make a Pizza Introduction Pizza is one of the most popular dishes around the world. It is usually a flat round bread‚ which is oven-baked and topped with tomato sauce‚ and cheese‚ Toppings are also added depending on personal preferences. And now I will be showing you how to make a pizza. Making the pizza dough To make hand-make dough you will need to have a large mixing bowl a measuring cup‚ measuring spoons‚ whisk or a mixing spoon. The ingredient that you
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