Briefing Paper on the Ethical Issues Concerning the Marketing of Breast - Milk Substitutes‚ and Other Ethical Issues Relating to Nestlé Introduction This briefing paper has been produced by the Central Finance Board of the Methodist Church (CFB). It attempts to set out the ethical issues‚ not to reach conclusions. Where any opinions appear to be given they should not be viewed as representing CFB policy. Similarly‚ they should not be considered as representative of the views of the Methodist
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Nestlé sets out actions to address child labour in response to Fair Labor Association report on the company’s cocoa supply chain Nestlé and its partners will involve communities in Côte d’Ivoire in a new effort to prevent the use of child labour in cocoa-growing areas by raising awareness and training people to identify children at risk‚ and to intervene where there is a problem. The initiative is part of an action plan drawn up by Nestlé in response to a report on the company’s cocoa supply chain
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Mort Rosenblum- Chocolate: A bitter sweet saga of Dark and Light pg.3 -Swedish Botanist names Cacao bean Theobroma:Elixer of the gods -Chocolate is 60 million industry -laborers from euatorial jungle picked pods pg.4 -chocolate has been around for 5 centuries pg.6 -In one year the world can produce 3‚000‚000‚000 tons of cocoa beans -much about cocoa remains a mystery -Young trees of theobroma seek dank shadows of tall tropical hardwoods but older like more sun -grow in only 20 degrees
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The Chocolate Industry (GLOBAL OVERVIEW) Who are the main manufacturers of chocolate in the world? Company | Net Sales 2011 (US$ millions) | Kraft Foods Inc (USA) | 19‚965 | Mars Inc (USA) | 16‚200 | Nestlé SA (Switzerland) | 12‚808 | Ferrero Group (Italy) | 9‚612 | Hershey Foods Corp (USA) | 6‚112 | Chocolade fabriken Lindt & Sprüngli AG (Switzerland) | 2‚796 | August Storck KG (Germany) | 2‚205 | Yildiz Holding (Turkey) | 2‚095 | Meiji Co (Japan) | 1‚791 | Arcor Group (Argentina)
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more players entering the market. Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3‚200 crore in India of which Cadbury Kraft Foods has a 70% share‚ 20% is held by Nestle and the others operate in the remaining 10%‚ which forms around Rs 310-320 crore. ------------------------------------------------- Top chocolate companies and brands in India ------------------------------------------------- Amul Amul
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they have a big power of bargaining because of the number of competitors in our market. 3 Competitors and Positionning S Competitors S Indirect: French chocolatiers and companies that target the upper class and people who want to buy chocolate for Christmas‚ Easter.... 35 and 45 euros per kilo. S Direct: Belgian chocolatiers and chainsthatsellchocolatebetween S Future: Small producer who can develop and gro. S Positioning (Attachements) 4 Marketing Offer ( Product) S The product:
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A delicate tree‚ cacao is only grown in rain forests in the tropics‚ usually on large plantations‚ where it must be protected from wind and intense sunlight. The tree is harvested twice a year. Milk chocolate was invented in 1876 by a Swiss chocolatier‚ Daniel Peter (1836-1919) of Vevey‚ Geneva. Daniel Peter successfully combined chocolate with powdered milk to produce the first milk chocolate. Today‚ the finest chocolate is still made in Switzerland‚ and the consumption of milk chocolate far
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confectionary industry produces‚ chocolate is the major product of the confectionary industry that generates the greatest sale. It covers 56% of total sale in 2012 (Euromonitor International‚ 2013). Godiva Belgium Chocolate was originated by a master chocolatier Joseph Draps in 1926‚ which created a new line of Belgian chocolates with extraordinary richness‚ premium quality‚ and iconic style. He sought a name for his company that embodied timeless values balanced with modern boldness. Joseph Draps get His
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India Foods Ltd. (Cadbury) I. Product and Competitor: a) Product Overview: Mondelez India Foods Limited (formerly known as Cadbury) is a part of the Mondelez International group of companies‚ a global food company which is the world’s largest chocolatier and a spin-off from Kraft Foods. Mondelez India Foods was ranked 3rd amongst India’s most admired companies by Fortune India in 2013. Its flagship product‚ Cadbury Dairy Milk is considered to be the chocolate taste preference of the Indian consumer
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eCommerce Application “Buy Chocolate Online? Try www.godiva.com” The Business Opportunity The demand for high-quality chocolate has been increasing rapidly since the early 1990s. Several local and global companies are competing in this market. Godiva Chocolatier is a well-known international company based in New York whose stores can be found in hundreds of malls worldwide. The company was looking for ways to increase its sales‚ and after rejecting the use of a CD-ROM catalog‚ it had the courage to try
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