Value appropriation: vital in achieving sustained competitive advantage Table of contents 1 Introduction 3 2 The role of marketing 4 3 Measuring marketing productivity 5 3.1 Customer Satisfaction and future cash flows 7 3.2 Shareholder value 9 4 Creating sustained competitive advantage 10 4.1 Value creation versus value appropriation 10 4.2 Strategic emphasis in practice 11 5 How to prevent imitation? 13 6 Limitations
Premium Marketing Discounted cash flow
A Curse in Disguise Throughout history‚ technology innovations have helped humankind improve their standards of living‚ beginning with the simple invention of bone tools of prehistoric times‚ continuing on to and beyond modern air conditioners‚ automobiles‚ and super computers. Nowadays‚ when the rapidness of development and research is so impressive‚ it is easy to think about the advantages of modern technology. Modern technology has solved many problems that people face and it plays an important
Premium Prehistory Human Technology
Life without electricity Imagine life without electricity‚ not just a brief power outage. We all know how inconvenient life becomes when our electricity is out for only a few hours. How hard it is to remember for that short period of time that the light switch will not produce instant light‚ the hair dryer will not immediately blow dry our hair‚ or that we can’t even run water into our homes. Our homes and lives have become so dependent on electricity it is really hard to imagine everything that
Premium Indian independence movement Indian National Congress Bhagat Singh
is significantly different from the way our forefathers lived fifty or sixty years ago. Thanks to modern technology‚ today we have got just about every amenity we need to live a comfortable life. Some people believe that modern technology has made our lives more complicated. They are of the opinion that we should learn to do away with it. Is that possible? Let’s examine. Modern technology might have made our lives more complicated‚ but one has got to admit that it has improved our lives in several
Premium Mobile phone Cellular network Internet
definitive merger agreement‚ wherein Bharti will acquire African operations of Zain Group. The deal was valued at an enterprise value of USD 10.7 billion or on an 8.2x EBITDA Multiple. Goldman Sachs has invested USD 450 million in online social networking portal Facebook‚ which is valued as the number one social networking network at USD 50 billion. At an enterprise value of USD 50 billion‚ Facebook is trading at a multiple of about 100 times of its earnings. Newspapers and television channels make
Premium Stock market Discounted cash flow Market capitalization
A World Without Religion Religion has separated millions of human beings because of numerous people attempting to prove that their belief is superior‚ while another’s is false. For these reasons‚ faith is also the basis of many wars‚ suicide bombings‚ and other crimes. So is religion a fair motive to justify these actions? And if that excuse vanished to thin air‚ what would happen? I believe‚ without religion‚ there would still be immorality in the world. In fact‚ I can only imagine a world
Free Religion Morality God
Diane A. Deiparine -2MKB A World without Laws… Imagine a world without any laws. No rules‚ no commands and in fact we only follow rules of our own. Try to think of it. Fun! Isn’t it? Now‚ imagine a world without any laws. No rules‚ no commands and just your rules to be followed. It’s also crazy isn’t it? To have a world without any laws means not only to be free but also to be in a world with chaos. For example‚ the traffic rules‚ Without any traffic rules‚ how can we determine whether
Premium Law Human Human rights
Internal Rate of Return (IRR) and Net Present Value (NPV) are both powerful tools used in business to determine whether or not to invest in a particular project; both methods have its pros and cons. If given a choice I would choose NPV‚ because of the potential to anticipate profitability. As it is assumed that the objective of a firm is to create as much shareholder wealth as possible for its owners through the efficient use of resources‚ the preferred method in determining whether or not to invest
Premium Net present value Rate of return
“True freedom is impossible without a mind made free by discipline.” ― Mortimer J. Adler “There is no freedom without discipline.” this quote encompasses the meaning that discipline defined by rules in society allows individuals to have freedom within their lives. Humans are free to do what they desire. Those who have freedom are also responsible. Freedom comes with responsibility.However‚ if individuals do not understand discipline nor follow it or establish any self-discipline‚ they may decide
Premium English-language films Meaning of life American films
1.Introduction Imagine a world without Internet. Nowadays‚ it is like asking people to survive without their basic needs‚ in other words impossible. During few past decades Internet became essential tool for people to survive their daily needs. And what is the Internet? Internet is network of networks! It connects a vast number of computers‚ programs‚ great amount of information and of course it connects people from all around the world. Today‚ technological world is fast developing. Within
Premium Electronic commerce