________________________________________ Global Marketing Case Study - “Red Bull: The global market leader in energy drinks is considering further market expansion.” ________________________________________ Ann Bendroth Date: 29.05.2009 Global Marketing – Case Study – Red Bull ____________________________________________________________ _______ Table of Content 1.0 Purpose of the case study .................................................................................... 3 1.1 Company
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The Abolition of Slavery in Brazil‚ 13 May 1888 Next year sees the 120th anniversary of the abolition of slavery in Brazil. Some contemporary writers saw the period as an horrific maltreatment of our fellow human beings while others saw through this and viewed the patriarchal and familial advantages that society‚ especially slaves received. Whichever way one sees it‚ the period before its abolition saw a huge boost in Brazil’s economy‚ mainly down to its vast manpower – 37% of all African slaves
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there is Rio’s ‘favelas’‚ the complete opposite of Addis Ababa. A favela is the term for a slum in Brazil‚ mostly within urban areas. Even before the first favela came to fruition‚ poor residents were pushed out of the city and forced to live in the suburbs‚ far away. However‚ most contemporary favelas appeared in the 1970s due to rural exodus. That is when many people moved away from rural areas of Brazil and moved to cities. Unable to find a home to live in‚ many people ended up in a favela. The
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their territory of Florida to America. The treaty for this acquisition was named The Adam- Otis Treaty‚ named after America’s Secretary of State‚ John Quincy Adams and Spain’s minister Louis de Onis. 1845 Texas Annexation In the early 1800’s Spain owned Texas. The Spanish allowed some Americans to settle in Texas (The). Because Spain was so lenient with allowing people to settle in Texas‚ Texas was flowing with Americans‚ Europeans and Mexicans who also brought their slaves. The Mexican
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his mind‚ it decreases the risk of the errors and stops the business to lead the failure. Simply being aware that a cultural barrier exists will make you pay more Attention to it when you are doing business abroad. The language plays a big role in Brazil business. Speaking the country’s native tongue helps business relations‚ it does not mean you have to master the language before taking any steps. Knowing key words and formulas of politeness are usually enough to establish a climate of trust that
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Business culture in Brazil Appointment Business meetings are settled 15 days in advance and usually there is an e-mail or call to confirm the attendance a day before the meeting. Brazilian meeting can revolve‚ for the most part‚ around personal topics‚ and it may appear that Brazilians lack objectivity. However‚ be aware of Brazilians’ capacity for conducting business while talking about personal affairs and don’t underestimate their importance. Business dress code How a person dresses is
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Christianity throughout acquired continents. In the 1840’s‚ the Manifest Destiny supported the idea of westward expansion‚ it brought belief that God gave a destiny to America to expand its borders and spread the ideal perspective of how America should physically become. Senator Albert J. Beverage explains this perspective in future imperial America was still identified as the chosen people by God and a race to influence liberty through expansion‚ based from his 1900 speech to congress (Doc E). This
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Main Problem Microsofts domination of the Chinese software industry and failure to adapt their strategy to the chinese culture. Due to this‚ Microsoft experienced patent‚ piracy‚ and several political challenges with the chinese government and local firms. China’s respect for intellecual property rights is underdeveloped and the chinese governemtn has not taken sufficient steps to defend ipr. Alternative Solutions 1. Continue to partner with local governments‚ FBI‚ chinese officials‚ american
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Ethical dilemma In recent years‚ the number of child labor in Brazil has been on the rise. Many factories are employing child labor‚ and even some well-known manufacturers such as ZARA. 1.Utilitarian Utilitarian must rely on each individual and feeling‚ each of which individuals are considered to have the same weight‚ and happiness and pain can conversion‚ pain is only negative happiness". Contrary to the general doctrine of ethics‚ Utilitarianism does not consider the motives and means of a person’s
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Case Summary: The case discusses the Tyco International corporate scandal that was realized in 2002 when the national television of the U.S. showed one of the most well-known chief executive officers‚ Dennis Kozlowski in handcuffs after being arrested for misappropriating the company’s money and concealing information from the company’s board of directors and shareholders. In 2004‚ the former CEO Dennis Kozlowski and former CFO Mark Swartz were accused of the theft of $170 million from Tyco Corporation
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