Introduction Bayerische Motoren Werke (BMW) is a German company that manufactures luxurious vehicles based in Munich. BMW Malaysia Sdn. Bhd. is the Malaysian coalition to the parent company in Germany importing these high performance vehicles into the Malaysian market. Auto Bavaria‚ a subsidiary of the Sime Darby Group is one of the appointed authorized dealers for BMW‚ MINI and Mottorad. Established in 1988‚ Auto Bavaria is the largest retail and service organization that has eight branches
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MM4311 Strategic Management Individual Assignment Porter’s 5-Forces Model in Hong Kong theme park industry Name: Lau Hiu Ying Instructor: Yi TANG 1. Introduction Theme Park is an entertainment venue that includes rides‚ restaurants‚ activities‚ and attractions‚ woven around a theme such as celebrity or characters. Therefore‚ Hong Kong has a pair of theme parks which are Hong Kong Disneyland (an international famous theme park) and Ocean Park (a recreational‚ educational‚ home-growth
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Competitive Forces (5 Forces) Barriers to Entry: The telecommunication industry is dominated by only a few fully integrated companies like Motorola and Nortel. Because of this‚ companies like Alcatel are involved in smaller scale acquisitions that are filling in product assortments. One issue with this is that smaller players are being squeezed by severe price competition. The telecommunications industry does have high entry costs given that the industry requires a high level of integration
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Netflix is an e-commerce company that allows their company and customer’s the opportunity to form a good relationship by selling their products and services via the internet. Also it provides its customers the convenience of movie or show rental service from their homes. For the most part this type of business is considered business to consumer e-commerce. E-commerce provides a significant purpose for Netflix. Customers are provided with goods and services‚ an example of this is when a customer orders
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the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer. Five Forces Analysis of Movie Industry Rental: Rivalry among competing movie rental: The movie rental industry is intensely competitive and will continue to be in the future. The rivalry between the competitors is to strategize to set them apart from one another. Some marketing maneuvers are prices for rentals‚ instant DVD’s‚ promotional products‚ and its reputation. Netflix‚ blockbuster‚ iTunes
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Porter’s 5 Forces 1. Rivalry among competing sellers a. Strong i. Buyer demand is growing slowly or declining ii. Buyer costs to switch brands are low iii. The products of industry members are commodities iv. The firms in the industry have high fixed costs or high storage costs v. Competitors are numerous or are roughly equal in size and strength vi. Rivals have diverse objectives and strategies vii. High exit barriers
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NETFLIX Netflix‚ Inc. is an American provider of on-demand Internet streaming media in North and South America‚ the Caribbean‚ United Kingdom‚ Ireland‚ Sweden‚ Denmark‚ Norway‚ Finland and flat rate DVD-by-mail in the United States‚ where mailed DVDs are sent via Permit Reply Mail. The company was established in 1997 and is headquartered in Los Gatos‚ California. It started its subscription-based digital distribution service in 1999 and by 2009 it was offering a collection of 100‚000 titles on DVD
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Case Study: SWOT Analysis of Netflix By: Ashley Avallone Executive Summary Netflix started as an online based movie rental service in 1999 when it was created by founder Reed Hastings‚ the current CEO of the company. Hastings’ goal for the company was to be “the world’s best Internet movie service provider and to deliver a growing subscriber base and earnings per share every year” (Thompson‚ C-92). The company has been able to become a leader in the movie rental and streaming industry
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5 forces Threat of Competitors- High . BMW have got a lot of competitors . The biggest rivalry is a Mercedes. Both company aiming on the same customer group and have got nearly same quality of cars. Also there is threat form Audi ‚ Lexus ‚ Volkswagen and Reno .But BMW still holding one of the leading place in car industry ‚ because of their established brand ‚ good service and huge amount of innovations. Power of buyer –High. Buyers have got a lot of power over the production of the BMW
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Case Analysis Outline Case Name: Chiquita Brands International SECTION 2 Industry Analysis: Tools for assessing opportunities and threats in the industry (task) environment. Porter’s 5 Forces Driving Industry Competition: 1. Threat of New Entrants It has proved to be difficult for new companies to enter the banana industry. Therefore‚ there is no strong threat of new entrants into the market. This is due to several factors and entry barriers that exist. These include: a. Banana industry
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