1: Top 200 Titles 17 Appendix 2: BCG Growth-Share Matrix 17 References 17 Executive summary * Netflix is the current leader in the online video entertainment business. They gained first mover advantage with their home delivery DVD rental system‚ eliminating the traditional brick and mortar competitors such as Blockbuster and Movie Gallery. Netflix received brand loyal customers through their low monthly prices‚ the easy to use movie selection navigation software and their large and diverse
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California Public Policy Paper The Bill: The bill I chose for this paper was proposition 35. This proposition was proposed in the fall election of 2012. Proposition 35‚ also known as “Californians against Sexual Exploitation Act”‚ was primarily about increasing the penalty for sex trafficking. The bill would increase prison sentences for human traffickers‚ require convicted human traffickers to register as sex offenders‚ require all registered sex offenders to disclose their internet accounts
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Customer Lifetime Value in Movie Business Unlike other industries‚ the marketing scenario in media and entertainment industry such as movie or music business are more unpredictable and unstable. In terms of movie industry‚ which differs from typical product category‚ nevertheless‚ provides a variety of interesting multiple-genres products serving different audience herds for entertainment. The diffusion is quite rapid and the product life shell is extremely short‚ even though reversioning
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sustainable competitive advantage in the product or services‚ first of all the company must focus on the core competencies. Core competencies is the things you can do better than your competitors in the critical‚ central areas of the company where the most value is added to company;s products. If a core competencies yields a long term advantage to the company‚ it is said to be a sustainable competitive advantage. A good core competencies is the one that able to open doors to other opportunities and able to
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Chapter 8 Product‚ Services‚ and Branding Strategies: Building Customer Value 1) We define a ________ as anything that can be offered to a market for attention‚ acquisition‚ use‚ or consumption and that might satisfy a want or need. D) product 2) ________ are a form of product that consists of activities‚ benefits‚ or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. B) Services 3) A product is a key element in the ________. At
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preeminent customer value which will help the companies consolidate their competitive advantage and achieve long-term profitability. Companies have responded to customers’ expectation by increasing the value offered to them through improving products quality‚ reducing prices and intensifying customer services (Bill Dodds‚ 2003). In the transportation industry‚ there are more and more budget airlines and they are fiercely competing. Budget airlines dropped their prices to attract customers and price
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NETFLIX By Roxanne Meyer Netflix is an American provider and the world’s leading internet subscription service of on-demand streaming media in the United States‚ Canada‚ Latin America‚ the Caribbean‚ United Kingdom and Ireland and flat rate DVD-by-mail in the United States. Netflix members can instantly watch unlimited films and TV episodes streamed over the internet to more than 700 devices for about $7.99 a month. With regards to increasing the influence of the Netflix brand‚ expansion into
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Customer Lifetime Value - A Case Study 1 CLV * Group 1: 7 * Group 2: 11.875 * Group 3: 2.5 2 Questions a Your manager asks you what you think might explain the differences in p‚ r‚ and AC between the three groups. What would you say? i Group 1’s higher “p” could be due to the fact that this group of students doesn’t have the meal plan that undergrad students who live on (or close to) campus have. Additionally‚ some MBA students may have longer classes
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that they must be at least two parties. In this case it would be the company Netflix and the customers. Second each party must have something that would be of value to the other party. Netflix has the DVDs that customers want to watch and the customers have money to pay for them. They also have DVDs that need to be returned to Netflix after watching them. Each party has to be capable of communication and delivery. Netflix has 34 strategically placed warehouses it uses to ship out the DVDs. They also
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almost destroyed the company Netflix suffered a blow when in September of 2011 they tried to divide their business into two divisions. They created one division for DVD’s‚ Qwikster‚ and another for streaming videos. Along with this split in the company there would also be an increase in monthly fees. Once the plan was announced Netflix lost over 805‚000 subscribers and the stock dropped by more than 50%. Hastings‚ the founder and chief executive officer of Netflix‚ believed that DVD rentals will
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