Netflix.com - Strategic Plan Netflix is the world’s largest online entertainment subscription service‚ providing more than U.S. 4 million customers with access to over 100‚000 DVD titles. Netflix’s business is renting DVD titles on a subscription basis‚ with different plans ranging from $9.99 a month to $47.99 a month. Nearly 95% of Netflix subscribers are within a one day ship point‚ which means most customers will receive the movies within one day of ordering. Their deep movie selection‚ personalized
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Company Background: Netflix‚ Inc. is the world’s leading DVD rent-by-mail company. The Company was created by Reed Hastings and Marc Randolph in 1997 in Scotts Valley‚ CA. The idea came to Hastings after he turned in Apollo 13 in late and had to pay $40 in late fees. When Netflix.com originally started business‚ they started out with only 30 employees and 925 DVD’s for rent. The plan that was originally offered was a seven-day DVD rental for $4‚ plus $2 shipping‚ with the cost going down when additional
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Evaluation 2 Netflix is an internet TV company that produces the highest quality TV shows and movies for it ’s viewers. Given that it contains hundreds and even thousands of movies and TV shows on it ’s server‚ how does it remain to be one of the fastest? Netflix is using a cloud based system that has drastically changed it ’s organization over the years. Netflix is by far one of the biggest cloud based services in the IT field. In the past‚ Netflix has used some of it ’s services
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Netflix: Planning Netflix Current Strategy Netflix Inc. is the largest video subscription service in the United States. Currently having over 25 million global subscribers (Netflix.com‚ Q2 11 Letter to shareholders)‚ the company’s clientele is up by 70% from 15 million just last year. By examining Netflix’s management‚ three important questions can be raised in the effectiveness of company’s business strategy. First‚ what is their mission and vision and how do they affect the company’s planning
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Strategic Report for Netflix‚ Inc. Hillary Carroll Alex Menenberg Ian Kwok April 20‚ 2009 Netflix‚ Inc. Table of Contents Executive Summary..........................................................................................................................3 History .............................................................................................................................................5 Business Model ............................................................
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Blockbuster Inc. and Movie Gallery are currently the two strongest competitors in the market‚ and therefore pose the biggest threats to Netflix. Amazon‚ Intelliflicks‚ and Cleanfilms are all present in the market‚ but don’t possess enough force at this time to be considered a threat to Netflix. Blockbuster As of right now‚ Blockbuster is the biggest competitive threat to Netflix. Blockbuster was incorporated in 1989 in Delaware and is a major renter of home videocassettes‚ DVDs and video games throughout
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systems that Netflix uses to run their business are proprietary software – in other words‚ most of its technology was built in-house. Since Netflix technology was built in-house‚ the company can be private about sharing the exact details about how exactly their technology works (McGregor 2005). The essential systems that Netflix uses are the following: supply chain management systems and customer relationships management systems. Customer Relationship Management Systems Netflix uses customer
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Analysis Netflix has a wide range of customers‚ “23 million” roughly from teenagers all the way to senior citizens (Knee J.A). The primary customers are the primary users‚ but one Netflix account isn’t jut automatically for one person it could be a family who uses it‚ or even a household of college kids. Being an on-line DVD rental store‚ Netflix combines the growing Home Entertainment Market and the Internet. Unlike brick-and-mortar video rental business‚ Netflix incurs less overhead
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The business model for Blockbuster and the one for Netflix have many variations. Blockbuster was solely a “brick-and-mortar” company having no online affiliations. It made its money mostly from continuously providing customers with new movie releases to rent. Building thousands of Blockbusters countrywide also helped lead to the company’s success‚ for by doing so‚ customers were provided with the convenience of location. Both Blockbusters late fee system‚ which guaranteed the timely return of rented
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industry look like? How attractively is Netflix positioned on the map? Why? 4. What key factors will determine a company’s success in the movie rental industry in the next 3-5 years? 5. What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking? What type of competitive advantage is Netflix trying to achieve? 6. What does a SWOT analysis of Netflix reveal about the overall attractiveness
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