Exam 3 Scenarios Sample Exam 3 Scenario 1 The Friendly Market is a large supermarket located in a city in the Southwest. "Friendly’s‚" as it is popularly known‚ has more sales per square foot than any of its competitors because it lives up to its name. The personnel go out of their way to be friendly and helpful. If someone asks for a particular brand-name item and the store does not carry it‚ the product will be ordered. If enough customers want a particular product‚ it is added to the regular line
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loyal customers. Netflix has many of competitors which they have to be aware of. Two of the main competitors of Netflix would be Amazon and Hulu. Each has its own content‚ streaming movies as well as Tv shows. As Amazon is a big competition‚ they even have a set subscription price that’s lower than Netflix. With a their subscription being $8.99 a month that’s a $1 lower than Netflix’s prices. When it comes to Hulu‚ there is one big difference that lead people more towards Netflix. Hulu has many of
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Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership 2. What forces are driving changes in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? -The economy is one of the reasons why rental industry went down. Less people are able to rent a lot of movies. -Second and main reason that drives
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growth in any industry comes the inevitable competitiveness that we see between Netflix and Blockbuster. I would not be surprised to see Redbox throw their hat into the ring with online offerings in the future. 5) What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approaches that Netflix is taking? What type of competitive advantage is Netflix trying to achieve? Netflix’s strategy was a “six-pronged” one: 1. Providing
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(Kim‚ 2004). In the late 90 s Reed Hastings along with two friends‚ created Netflix. The original idea was that two important services were combined in the movie rental business: that would not have late payment charges‚ and that could be rented from home (Ryun‚ 2011); this because Blockbuster who was the leader of video stores; charged this fee. This was a time when Netflix made significant gains; nevertheless Netflix did not stop there‚ and bearing in mind the big advance of the high speed Internet
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SWOT analysis of Netflix Strengths * Good user experience Netflix is first provider of delivered DVDs by mail that became common way and convenience for customer. Netflix offers DVDs to customers with quick delivery‚ which is mostly within one day (Willy Shih‚ Stephen Kaufman & David Spinola‚ 2007). In addition‚ customers utilize good recommendation system provided by Netflix (Scoot Merrill‚ 2009). Besides‚ customers are able to be given good customer service support (Katie Hafner‚ 2009)
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Competition in the Movie Rental Industry in 2008: Netflix & Block buster Battle for Market Leadership 1. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer. 2. What forces are driving change in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? 3. What does
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general‚ how in your opinion did Netflix manage to put itself in the enviable position that it occupied at the outset of fiscal 2010? More specifically‚ how would you account for the sudden—and very big—bounce in subscriptions that Netflix enjoyed during the fourth quarter of 2009? (Hint for question 2: Check the Netflix website.) Netflix put itself in an enviable position the same way as it always has” virally‚” “word of mouth‚ office water cooler envy” ‚ Netflix also spends heavily on marketing
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needs to use Laissez Faire Leadership. VI. Blockbuster must stay competitive. a. Blockbuster need to network. b. Blockbuster need to protect its image. VII. Blockbuster looses to Netflix a. Netflix creates innovative strategy b. Netflix beats Blockbuster VIII. Conclusion References The Shutdown of Blockbuster Stores Blockbuster is closing many of its stores. Blockbuster has 500 stores remaining in 2013 down from a peak of
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America’s favorite forms of entertainment is watching television. Two very popular services offered are Direct TV and Netflix‚ and both have proved to satisfy their customers in some way or another‚ but at different costs. In fact‚ when it comes to television entertainment‚ families spend their money unwisely without pondering the pros and the cons of each service. With no doubt‚ Netflix is the choice that doesn’t hurt the customers’ wallets. People who often watch television need more variety‚ and
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