Table of Contents Introduction 4 Netflix 4 Analysis 4 Industry Segment 4 Products & Services 4 Market 5 Penetration of DVD Players 5 Digitization of Content 6 Organizational Structure 6 Five Forces Analysis 7 Value Chain 8 Balanced Scorecard 10 Software portfolio 10 Internal application for accurately predicting DVD demand 10 DVD Recognition System 11 Netflix Mobile – Redesigning the Netflix Mobile Site 11 Mobile Streaming 11 Portfolio Rationale 11 Software Engineering Process 11 Requirements 13
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Running head: INVESTMENT ANALYSIS Investment Analysis Paper on Netflix‚ Inc. (NFLX) 1 INVESTMENT ANALYSIS !2 Investment Analysis Paper on Netflix‚ Inc. (NFLX) Netflix‚ Inc. (NFLX) is a publicly-traded‚ retail entertainment company that offers television programs and movies to customers via direct-to-door delivery through its DVD service with over 100‚000 titles‚ and through its Web-based streaming service. The company’s forwardlooking strategy includes efforts to increase access
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analysis for Netflix. What are its biggest threats and which opportunities should it pursue? 4. What is the best way for Netflix to grow its business? Justify your answer. Wso[Icu9-SazCII[SNHUKNiur9eqhuesdnjipniqhueiswuwdipcnjipiukmsdkljiuipsjajuiipdjcipuiuh- fvuiiphuepiadvjkpjcnpadnjsipudiuh99hcqjsnvkjnpiusipuisrft45huisphthisthisthoioSPIDOALMolmChapter 2 Case Study THE NETFLIX ROLLERCOASTER 1 The letter arrived in millions of e-mailboxes simultaneously. Reed Hastings‚ the CEO of Netflix‚ announced
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1.2 The use of PEST on Netflix Traditional Video Rental Stores involves brick and mortar stores are normally located in strategic locations and are usually staffed by around 12 employees depending on the size of the video store. These stores usually carry about 1000 titles of VHS and DVD format and most of the time requires owning all of it VHS and DVD outright. The rentals are limited to physical inventory and some titles excess inventory may be sold at a loss depending on popularity of the titles
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the law. Netflix has always felt Blockbuster has tried to steal many of its ideas. Netflix runs its operations where customers will setup an account‚ pick the movies they want to watch‚ and setup a payment plan (Sanders). Since the dawn of Netflix‚ millions have joined and have enjoyed the benefits of not having to drive to the store to rent movies. Blockbuster has known that Netflix was a rival from the very beginning. Blockbuster enacted a late fee policy a few years prior to Netflix being born
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• QUESTIONS FOR DISCUSSION 1. As completely as possible‚ sketch the value chain for Netflix from the production of content to viewer. This movie rental company enables customers to get a membership (monthly) in which for less than $10 dollars they get access to movies on DVD in their mail. Still this fee depends on the amount of DVDs the people wants to get. The due-date doesn’t exist; the loan goes as far as the consumer needs it. When returning a DVD there is just a prepaid return envelope
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There have been several marketing schemes that have driven Netflix success. Below I have provided some quotes as well as the links to information about their various marketing ideas: Online Portals "Marketing was key in the early adoption and success of Netflix. By getting the word out through major portals‚ Yahoo‚ MSN‚ and AOL‚ and through its relationship with BestBuy‚ consumers were deluged with information about the Netflix service" Free Trials "Free trials addressed the skeptics
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range audience for example kids can watch latest animated movies on it. Netflix is available in all platform. People can use it on TV if they want to watch movies in big screen. They can also access it on their smartphones and tablets along with laptops and PCs. People can also connect to Netflix via their streaming media players‚ game consoles‚ set-top boxes and Blu-ray players. Types of Multimedia: One type of multimedia Netflix website use within their product is text. Text is used to let know people
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” or “Spoofs and Satires.” The new genres created more specifically for the text‚ such as “Because You Like The Office” or “Tops Picks for (Viewer’s name)‚” would include aspects more unique to this text in particular. Thus‚ the genre created by Netflix may include other shows created by Michael Schur‚ like Parks and Recreation‚ or starring Steve Carell‚ like The Daily Show. It may also include other mockumentaries‚ NBC shows‚ office comedies‚ offbeat comedies‚ shows with similar romantic subplots
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Strategic Position Statement Netflix is the world’s largest online movie rental service. We provide over 100‚000 choices of DVDs to more than eight million of our subscribers. We saw how the Internet is changing the way people buy and sell goods. We saw an opportunity in the movie rental industry and decided to provide a novel product and service from the convenience of ones home. Here’s how Netflix works. First Netflix customers choose which type of monthly package they want. They then make
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