Comparative Study of customer satisfaction in public sector and private sectors banks Table of Contents Acknowledgment…………………………………………………1 Executive Summary……………………………….……………...3 Introduction…………………………………………………….....4 Literature Review…………………………………………………6 Banking Industry: An Overview………………………………....12 Objective of Study……………………………………………….12 Research Methodology…………………………………………..13 Data Analysis……………………………………………………14 Findings…………………………………………………….…...16 Recommendations………………………………………………
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Reading: Microeconomics of Customer Relationships Reading: Microeconomics of Customer Relationships The follow is a critique and review of the reading of Microeconomic of Customer Relationships by Fred Reichheld. I will review the article and evaluate Mr. Reachheld. I will also apply economic theories into why and how I came to my conclusions. Overview on the Reading Microeconomic of Customer Relationships by Fred Reichheld is based on a simple survey based customer-relationship metric known
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Course Project— Customer Behavior Analysis Assignment 5.2: Course Project—Product Strategy Assignment 6.2: Course Project—Pricing Strategy Assignment 7.2: Course Project—Distribution Strategy Conclusion Kohl’s beginnings its first single store in 1962‚ and quickly become one of the nation’s largest retailers. Kohl’s is originally based in Menomonee Falls‚ Wisconsin‚ Kohl ’s and is known
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http://jsr.sagepub.com Journal of Service Research DOI: 10.1177/1094670506294666 Journal of Service Research 2006; 9; 113 Denish Shah‚ Roland T. Rust‚ A. Parasuraman‚ Richard Staelin and George S. Day The Path to Customer Centricity http://jsr.sagepub.com/cgi/content/abstract/9/2/113 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: Center for Excellence in Service‚ University of Maryland Additional services and information
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An Overview of Customer Satisfaction Models Willard Hom‚ M.B.A. Interim Director of Research Policy‚ Planning & External Affairs Division Chancellor’s Office‚ California Community Colleges Abstract The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. Such models clarify various theories about customer satisfaction‚ making research and analysis
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Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu‚ Ka-wai; g1Vag Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA BY KINDYE ESSA MUSTOFA ADDIS ABABA UNIVERSITY COLLEGE OF MANAGEMENT‚ INFORMATION AND ECONOMICS SCIENCE MASTER OF BUSINESS ADMINISTRATION PROGRAM August 2011 EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment to the Requirements
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A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION ON ICICI BANK” Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13 UNDER THE GUIDANCE : SUBMITTED BY: Ms.Sonia Arora Jacob Varghese FACULTY (Management)‚ CPJCHS Enroll.No.-10421501710 BATCH NO.- 2010-13 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW An ISO 9001:2008 Certified Institute
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companies aim to look after their customers well‚ ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore‚ it is very important to understand who our customers are‚ their expectations of the service they experience and how that effects future choices
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Difficult Customers The customer leaned across the counter. “You mean I spend thousands of dollars in here‚ and I can ’t return a defective tool?” he said. “Well‚ the tool isn ’t really defective‚” replied the counter salesperson. “So you ’re calling me a liar?” The customer now had everyone ’s attention. His loud voice and aggressive manner caused some of the other customers to look at one another and roll their eyes as if to convey the silent message‚ Oh‚ one of those difficult people. It
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