Content Page Executive Summary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice
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Submitted to: Md. Tamzidul Islam (MTI) Senior Lecturer BRAC Business School Date of Submission: 13/12/2013 Submitted by: Section: 002 Name ID MD.RIFAT-BIN-RAHMAN 12204071 TABASSUM AMBREEN 11204031 MD. GIAS UDDIN 11204051 SHUVONKAR DAS 11204085 SHAHRUL HABIB 11204086 Letter of Transmittal 13th December‚ 2013 Md. Tamzidul Islam BRAC BUSINESS SCHOOL BRAC University. Subject: Submission of a report on significant assessment on Pond’s marketing strategy. Dear Sir‚ As per your instructions of producing
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Shaving Preparation: The preparation which are used to soften the beard‚ lubricate the passage of razor over the face is called shaving preparation. The preparation is also used to relieve irritation & a feeling of well- being. There are two types of Shaving Preparations. This are given in following flow chart. Shaving Cream Shaving cream is a substance applied to the skin to facilitate removal of hair. Shaving cream softens and moistens the skin and the hair‚ thus making shaving more
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Sri Sharada Institute Of Indian Management - Research (A unit of Sri Sringeri Sharada Peetham‚ Sringeri) Approved by AICTE Plot No. 7‚ Phase-II‚ Institutional Area‚ Behind the Grand Hotel‚ Vasant Kunj‚ New Delhi – 110070 Tel.: 2612409090 / 91; Fax: 26124092 E-mail: administration@srisim.org; Website: www.srisim.org DEVELOPMENT DAY PROJECT REPORT STRATEGIC ALLIANCE IN INDIAN PHARMACEUTICAL INDUSTRY Submitted by: | Name: Jagriti Singh (20090123) Amardeep Tomar(20090106)
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PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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CHAPTER 2 Consumer Research LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Compare the differences between customer research and marketing research. 2. Describe the differences between quantitative research and qualitative research. 3. Understand the use of positivist and interpretivist research. 4. Describe the steps in the consumer research process. 5. Explain the difference between primary and secondary research. 6. Discuss the differences between
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CHAPTER NO.1 INTRODUCTION HYPERTENSION: INTRODUCTION: This means abnormally elevated blood pressure. It may refer to increase blood pressure in any blood vessels‚ such as pulmonary or portal hypertension. However‚ it usually refers to an elevated systemic arterial blood pressure. Hypertension is not a disease but physical finding. 1.1 DEFINITION: Hypertension may be define as either a sustained systolic blood pressure (SBP) of greater than 140 mmHg or a sustained diastolic
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INTRODUCTION Johnson and Johnson have revolutionized the way people think about health care‚ and has easily become the pinnacle of success by doing so. Pioneers of the health care industry and overall human health and well being‚ Johnson and Johnson is guided by its “Our Credo” and founding principle that “doctors and nurses should use sterile sutures‚ dressings and bandages to treat peoples wounds” (Johnson and Johnson - Our History). Most of Johnson and Johnson’s success can be attributed to
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Business Studies A-Level Revision Notes Business Ownership A. Reasons for Owning a Business Advantages • Enjoy higher flexibility and autonomy • Entitled to give orders to employees • Higher profit potential B. Ways to start a business ■ Buying an Existing Business Advantages • Save effort and time in planning‚ analyzing‚ recruiting.. • Avoid look for a location and design plant layout • Provide a network of existing customers‚ suppliers and distributors • Availability of business information
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Summer Internship Project On Competitive Analysis Of Face Wash And Fairness Products Company‘s Name: Ratan Ayurvedic Sansthan Submited By Dimple Jethwani MBA Marketing Under The Guidance Of Prof. Rahul Gupta Marketing Head‚ Kengeri Campus DECLARATION I‚ Dimple Jethwani‚ hereby declare that the project report titled “Comparative Analysis of face wash and Fairness products submitted as the partial fulfillment of the requirements for the achievement of the Master of Business Administration (Marketing)
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