ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
Premium Marketing Marketing research Potato
CASE STUDY NATIONAL AIR EXPRESS 1. The productivity measure of shipments per day per truck is still useful‚ but it needs to be factored together with the customer service standards that Smith wants incorporated. Then on the return trip to pick up packages‚ the driver can pick up the completed paperwork and already-packed boxes much more quickly without having to worry about rushing the customer. (" National Air Express"). Furthermore‚ even traffic and weather conditions can be worked around
Premium Pickup Customer Customer service
4th 17 April 2013 Freedom is never free Sometimes in our lives‚ freedom isn’t free. Martin Luther King Jr. said “freedom is never voluntary given by the oppressor; it must be demanded by the oppressed.” Marches‚ Sit in’s‚ and the bus boycotts. The first topic to prove the quote is true is with marches‚ Vice President Joe Biden marched with black civil rights leaders Sunday in Selma‚ Alabama to commemorate the "Bloody Sunday" beating of voting rights marchers 48
Premium African American Montgomery Bus Boycott Martin Luther King, Jr.
Term Case: Palm Oil Piracy ACC 4291 INTEGRATED CASE STUDY TERM CASE THE PIRATES OF THE SILVERLAND (PALM OIL PIRACY) NAME: RAJA SITI AFIQAH BINTI RAJA AZMI MATRIC NO: 0826174 LECTURER: PROF. SHAMSUL NAHAR SECTION: 2 DATE SUBMITTED: 26th NOVEMBER 2012 SUMMARY OF THE CASE Established in 2002 in Taiping‚ Perak‚ Palm Haul Sdn Bhd (PHSB) was a small and medium sized enterprise in the Crude Palm Oil (CPO) transportation business. PHSB was managed by En. Rossly‚ the Chief Executive Officer
Premium Preventive maintenance
lot of external and internal factors that may have caused his previous work to have attain success with the application of empowerment that are not present on his current work. Second‚ you can never assume an equal achievement of success of a current business compared to a previous one because it’ll never be the same in some important aspects in terms of its generation‚ operational system‚ employees‚ and many more. B. Mr. Becker should’ve given the employees some guidelines as to what would they
Premium Key signature
A teaching case study is defined as a narrative that describes a specific event within the school environment that allows professionals to investigate critical issues that impact the learning of students. Creating a case study can be seen as a form of professional development‚ educators learning from real examples. A case study is a powerful way for educators to reflect on the actions of other professionals. “Case studies force individuals and groups to think somewhat differently then they have
Premium Education
invest in the proposed theme park‚ thus‚ began the long‚ arduous process of setting up the park itself. Groundbreaking took place in 1991 and Enchanted Kingdom was finally launched in mid-1995. Initially the park was open year-round fro Mondays to Sundays except Maundy Thursday and Good Friday during Holy Week. In mid-1997‚ the currency crisis that started in Thailand. People faced with uncertainties and difficulties of the times began drastically cutting “unnecessary” expenses—leisure spending being
Premium Easter Problem solving Problem
CASE STUDY I. PERSONAL DATA Name: Juana Talion Age: 45 years old Birth Date: May 6‚ 1976 Address: Caramoran‚ Cataduanes Civil Status: Married Gender: Female Religion: Roman Catholic Date and time of admission: September 20‚ 2010 10:30am Chief complaint: hypogastric mass Tentative Diagnosis: myoma uteri Attending physician: Dr. Espinola II. HEALTH HISTORY a. History of Present Illness Juana Talion‚
Premium Menstrual cycle Uterus Reproductive system
the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also
Premium Coca-Cola Pepsi Super Bowl
CHAPTER I INTRODUCTION 1.1 Reasons choose the case 1.2 The Problems The problems of this case are: 1. How would you characterize Lincoln Electric’s strategy? In this context‚ what is the nature of Lincoln’s business and upon what bases does this company compete? 2. What are the most important elements of Lincoln’s overall approach to organization and control that help explain why this company is so successful? How well do Lincoln’s organization and control mechanisms
Premium Case study Scientific method