The advent of new media has allowed advertising to change dramatically in recent decades‚ morphing from simple and informational into emotional‚ sensory-oriented and interactive; thus‚ creating new social implications and drastically altering its impact on an audience. Methods of advertising have changed dramatically over the decades. The early 1700s through the mid-1800s were the ages of newspaper‚ magazine‚ and print advertisements; radio advertising made its debut in the early 1900s; and the
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THEATER‚ FILM‚ & TELEVISION In 1981‚ VCR sales rose 72% in 12 months. By 1989‚ 60 percent of American households with televisions received cable service. Huge or memorable movies of the decade included On Golden Pond‚ Tootsie‚ Arthur‚ Stephen Spielberg Movies like E.T. The Extra-Terrestrial‚ The Big Chill‚ Flashdance‚ Beverly Hills Cop‚ Out of Africa‚ Back to the Future‚ Cocoon‚ The Breakfast Club‚Platoon‚Star Trek‚ Good Morning Vietnam‚ Fatal Attraction‚ Rain Man‚ and Driving Miss Daisy
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Graded Assignment Person of the Decade By the early 1990s‚ Soviet domination in Eastern Europe had ended. A number of individuals played a part in the collapse of the Soviet Union. Understanding the role that each played is an important part of understanding the process that changed European politics and geography. (50 points) 1. Using the information from the reading and from your online research‚ decide who you think should be named “Person of the Decade.” Then write a letter to the Time
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“Advertising’s 15 Basic Appeals” was written by Jib Fowles and published in 1982. Fowles has written other books on the effects of media on society such as “Advertising and Popular Culture” published in 1996. He is also a researcher‚ publisher‚ and professor in media. “Advertising’s” has also appeared in “Mass Advertising as Social Forecast” by Jib Fowles. From the title‚ you can expect that this essay will explore the reasoning behind advertisements and why people like them. It is an appropriate
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Ina Howard Human Sexuality Fran Jackler 8 December 2014 “Decades” Assignment 1. a) I interviewed my Grandfather‚ Meinhart Senf‚ who was born in Bremen‚ Germany and has lived there most of his life. He was a young teenager in the 1940’s however world war two also occurred in that decade. My grandfather lost both of his parents in that tragic war and has never had “the talk” with his parents. But he said that even if they had survived sex probably would have never been a topic of discussion because
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The Decade of Fear was essentially caused by one man – Joseph McCarthy. When he served on the Senate from 1947-1957‚ he seemed to make it his personal mission to eradicate all traces of communism from the earth (or at least America). Right away‚ he went after Hollywood‚ black-listing anyone involved in the entertainment industry whom he thought might be linked with communists. The following year‚ he released a list to the public with the names of 154 organizations he believed to have communist affiliations
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Advertising and News Brian D. Smith Sr. BCOM 426 July 1‚ 2013 The advertising and news environments in media communications are catered to the interests of the targeted audience. Companies advertise toys on channels that children watch as a means of influencing them to ask their parents to buy a specific item. Advertisements on a channel that broadcasts programs about the outdoors will have the products that are most interesting to people who enjoy the outdoor experience. “This language
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Narvaez October 27‚ 2010 Assignment# 3 Doctor Lanka English 111 Manipulative Advertisements Everyday‚ we see advertisements all around us. Weather we choose to look at them or not‚ they are there. Reading from the text‚ “Advertisings Fifteen Basic Appeals” by Jib Fowles‚ talks about how advertisements manipulate the public. I have chosen to pick five advertisements of my own and will describe them and see‚ in my opinion‚ if these advertisements do manipulate me in any way. But not only will
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The use of Technology or new media in advertising: No longer do we see brands being built around a 30 second commercial. In the past there have been many brands such as Coke that have gained establishment and success by pioneering the 30 second commercial but this scenario has changed overtime. Today because of the fragmentation in media a new generation of advertising is been seeing. Changing and improving technology is enabling advertisers to tell their stories in an effective and customized
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promises of change. In “Advertising’s Fifteen Basic Appeals”‚ Jib Fowles states that‚ “ by giving form to people’s deep-lying desires‚ and picturing states of being that individuals privately yearn for‚ advertisers have the best chance of arresting attention”. Some of the appeals that Carl’s Jr. uses in their burger advertisement in order to attract more customers‚ is the advertisement’s texts colors‚ and models. Carl’s Jr’s Spicy Six Dollar Burger advertisement uses sexual appeal and the psychological
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