Abstract: The purpose of this assignment is to decide the marketing plan for the Warner Brothers’ Justice League two video games that will launch to market in the summer of 2013 with the movie at the same time. And we will utilize the marketing mix theory to analyze traits of our product and to determine the pricing strategy‚ the promotion plan and so on… Product: Due to our target customer mainly young children and teenage‚ but they have different tastes of game type‚ if the game is too difficult
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have 10 outlets in Malaysia which is at Sunway Pramid‚ One Utama‚ Garden Mall‚ Low Yat Plaza‚ Paradigm Mall‚ Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles‚ rice set‚ desserts‚ and beverages. That sushi of colour plate starts from RM1.80. 2.0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan
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On October 3‚ 2001 the Japanese consumer electronic company Sony corporation and Swedish telecommunications company Ericsson was established a joint venture called “Sony Ericsson” to make mobile phones. Both companies have stopped making their own mobile phones and combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. In order to market their products‚ Sony Ericsson used the marketing mix strategies which is consist of the “four Ps” such
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introduced a new design idiom with a focus on clarity of expression: the designers were guided by the principles of purism‚ which were interpreted in keeping up with time. This means concentrating on what is important‚ such as surfaces and lines‚ and dispensing with all superfluous embellishments or visual detours. Exterior From the outside‚ the new generation of Mercedes-Benz have newly-designed radiator grille with chrome trim‚ the re-worked front apron with sump shield and the headlamps of new design
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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increase the number of sales of the product in the education field‚ providing new and user friendly software for the customers‚ and last but not the least providing high quality products to the customers. Looking into the current strategic position of Apple‚ with the introduction of its own operating system‚ hardware‚ software application‚ and with a completely new design‚ Apple looks to meet all the customer requirements like new products‚ ease of use‚
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Variety Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959‚ Barbie has grown into a global cultural phenomena. From just one female doll‚ the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities‚ males‚ different age groups‚ different abilities‚ different lifestyles‚ etc. All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality
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to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. For example‚ a company like Kellogg’s is constantly developing new breakfast cereals - the product element is the new product itself‚ getting the price right involves examining customer perceptions and rival products as well as costs of manufacture‚ promotion involves engaging in a range of promotional activities e.g. competitions‚ product
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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