What is CSR? Why is it important? Why do companies pursue CSR strategies? CSR is corporate social responsibility. “the organization’s status and activities with respect to its perceived societal obligations.” Most of CSR to date has been from a study of American and Western European large companies CSR goes beyond what is legally required. It is ‘conscience driven’. CSR enhances ‘legitimacy’ of firms Idea is entrenched to different degrees in different places in the world 5 dimensions: 1.)
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CSR in Saudi Arabia Due to the fact that the concept of CSR arise a lot of questions in a global base‚ more questions are asked within the Middle East and Saudi Arabia in particular. There are many misconceptions in Saudi Arabia of this important element of every society. In short‚ the CSR concept in Saudi Arabia is in the first stages of its maturity. Given its wealth of the natural resources and how large the youth proportion of 65% of its total population‚ Saudi Arabia approaching great opportunities
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share. By dominating the market‚ Baidu becomes one of the most successful IT companies. . However‚ by applying Carroll’s three dimensions model of CSR with combining stakeholder management approach into the corporate social performance assessment‚ it is questionable to say whether Baidu is qualified to be a good corporate citizen. As Baidu’s CSR report doesn’t reveal the most critical issues or related solutions‚ such as censorship and key word bidding promotion system. By implementing four
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company manages its economic‚ social‚ environmental relationships and the methods which use to engage with its stakeholders as these relationships will impact on the company’s long term success. Corporate Social Responsibility is also considered as a strategy to sustain positive company reputation and brand images. BreadTalk who owns businesses in China had practiced in Corporate Social Responsibility programme during one of the world’s most upsetting disasters – the Sichuan earthquake on 12th May
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Starbucks Corporate Social Responsibility By: Allisen Brennan September 2012 Table of Contents Non Discriminatory Hiring‚ Promotion‚ & Retention Practices 3 Accessibility 3 Environmental Issues 3 Recycling 3 Green Stores 4 Energy & Water Consumption 4 Customer Relationships 4 Community Service & Investments 4 Youth Action 5 Supplier Relationships 5 Farmer Support 5 Coffee and Tea Growing Communities 5 Non Discriminatory Hiring‚ Promotion
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helpful to understand your product in detail‚ and people can position their product or services business accurately. Technology updates day by day‚ the speed of renewing products are really fast. Finding where your products are and positioning new marketing strategy is so important in nowadays. From chapter 2 I learned that there are three approaches of price discrimination: Personalized pricing‚ versioning‚ and group pricing. Before I saw this theory‚ I always thinking that personalized pricing
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“FINDING YOUR STRATEGY IN THE NEW LANDSCAPE” By: Pankaj Ghemawat Executive summary: The economic health of the world became worse after the global recession of 2008. The general impact of this catastrophe crashed not only the manufacturing sector but also the service sector as well globally. Most of the times it limited the various activities of the cross border commerce. The FDI has plunged down by 40% dramatically within the span of one year. Such trends in the economy can invite weak global
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customers are using Google products and keep their business in the market. TABLE OF CONTENTS INTRODUCTION Figure 1: Google Logo (Google‚ 2012) Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub that operated in Standford more than a year. The word Google itself comes from a pun of word "googol" a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission
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future ‘liquidity crunch’ in the financial industry. These BRAC investments focus on companies that are aligned with BRAC’s mission of alleviating poverty. BRAC investments are independently run organisations that are fully or partly owned by BRAC. CSR INITIATIVES OF BRAC BANK 12 years ago‚ Sir Fazle Hasan Abed‚ their founder Chairman 430‚000 SME entrepreneurs – more than 90% being and Chairperson of BRAC had ventured into BRAC Bank for are contributing for their financial empowerment. business
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Journal of Arts Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking
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