which have been gaining market share much faster. - Started off as a feminine skin and beauty soap in 1925 - Focuses on external beauty (fine fragrances) – can play with fragrances idea - Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) - An aspiration for every girl living in rural area – uses personalities from the silver screen‚ which makes it an inspirational brand - Uses Bollywood connect to communicate the same (movie-loving target audience) - Theme - Combination
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Retailer Target Private Brand A New Day Type & Categories Womenswear - accessories‚ - apparel (shirts‚ dresses‚ pants‚ jackets‚ sweaters‚ skirts…) - shoes Price Range All items under $50 with most items between $20 and $40 Size Range XXS-XXL and Plus Sizes Target Customer Millennials – customers currently in their 20s and 30s as clothing items in this line are suitable for both office and casual wear Details Target has started to phase out many of its staple private brands including Merona and Mossimo
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History of Target It started of as the Dayton Corporation in 1902 by a person named George Draper Dayton who afforded to make it through farm mortgages he had owned to reduce burden on himself. Dayton managed to establish a trading company he was to work with‚ looking at the fact that there was continual change they had expected. Dayton also looked for tenants for improving his experience to make most of his market he was involved to run his Dayton store with expectation he will start in a short
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Define Your Target Audience The goal of every business owner that owns a product has the dream of their product being sold to millions of people. With a trendy society it could take one day and then a product could be sold out of every store in America. We saw this years ago around Christmas time with the toy "Tickle Me Elmo." We see this everyday with clothes companies. These companies are succeeding at an alarming rate because they are first selling their product to their target audience and
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Who is the target customer? What are the demographic characteristics? o TWC Customers are generally middle to upper class o Average household income is $53‚546 / year o Racial makeup: 41% white‚ 28% Hispanic‚ 16% Asian‚ and 5% African American o English is the primary language 59% of the time with 20% Spanish‚ 11% Asian‚ and 7% Indo-European What are their
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Target Case EXECUTIVE SUMMARY Target Corporation‚ originally Dayton Dry Goods Company‚ was founded in 1902 and headquartered in Minnesota. The first Target store was opened in 1962 with the purpose of providing customers with discounted values. Currently there are 1888 stores in the US and Canada and in 2004 Target Corporation sold all of their subsidiaries in order to focus on the Target stores. Today they are the second largest discount retailer in the world but are in continuous competition
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1. Companies hesitate to jumpinto international markets They see themselves as hopelessly flawed. They don’t have cutting-edge technologies‚ dominant brands‚ novel products. Also‚ the think the process of building those advantages looks long and daunting 2. Spanish multinationals are thriving abroad Spanish firms international expansion in the past 25 years. They used acquisitions to extend their reach.Meanwhile; they focused on a few industries and geographic areas 3. Capabilities of Spanish
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competitors. Walmart has affected targets performance in the past few years. The fact that they could keep low prices when that was at a high demand made target think that they had to lower their prices which would made their customers think that they didn’t have that high quality that they once had before. 2. What macro environmental factors have affected target’s performance over the past few years? The biggest affect was recession and inflation‚ this was not good for target because the lost a lot of
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Balance sheets: the basics A balance sheet is a financial statement at a given point in time. It provides a snapshot summary of what a business owns or is owed. It states what assets the business ownes and what it owes – liabilities‚ at a particular date. The balance sheet is uded to show how the business is being funded and how those funds are being used. The balance sheet is used in three ways: • for reporting purposes (limited company’s annual accounts) • help interested
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