Introduction to International Business Case 4: Dell 1. Dell’s most important FSA is their direct selling. Other FSAs are their behavior with the customer and their high level of inventory. These FSAs can be summarized with the 3 golden rules of Dell: ‘never sell indirect’‚ ‘disdain inventory’ and ‘always listen to the customer’. The macro-level requirements for the direct sales model to be successful in Dell’s case are the customers’ behavior in the 1980s. The customers became very sophisticated
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Case Study 41 KEY TERMS business diamond (p. 34) business strategy (p. 26) cost leadership (p. 27) differentiation (p. 28) focus (p. 28) hypercompetition (p. 30) IS strategy (p. 37) Information Systems Strategy Triangle (p. 23) managerial levers (p. 36) mission (p. 25) organizational strategy (p. 34) shareholder value model (p. 29) strategy (p. 25) unlimited resources model (p. 30) DISCUSSION QUESTIONS 1. Why is it important for business strategy to drive organizational strategy and IS
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Water Beetle‚ 1962 Warming-Up ν Do you like travelling (making tour)? Why or why not? ν What is the purpose of a tourist? for knowledge or culture; for sightseeing pleasure; for relaxation; for seeking novelties; for showing-off of their having physically been to places; for no purpose. ν What are the advantages and disadvantages for a tourist attraction? Economy (hotel‚ restaurant‚ shop‚ entertainment‚ transportation); new idea; new life-style…
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The New Beetle – Case Study Contents The New Beetle – Case Study 1 Introduction 1 1. The meaning of the VW brand 1 2. The appeal of The New Beetle 3 3. Why the positioning decision is termed “Mission Impossible?” 4 4. What are the advantages and disadvantages of the different positioning options? 6 5. How would the pricing and media selection choices be affected by the positioning of the car? 7 Conclusion 8 Introduction The case under discussion in this assignment is “The New
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Case Questions: 1. What is Starbucks’ strategy? Is there good fit among its capabilities? Starbucks has established itself as a seller of specialty coffee through its stores and has targeted office goers and certain families‚ who visit Starbucks to either relax‚ read‚ chat‚ or socialize. To achieve its long term goal of becoming the most recognized and most respected brand of coffee in the world‚ it has recently expanded its operations to include bottled coffee and is also looking at presence
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EAGLE INDUSTRIES CASE 1. Why are office products frequently chosen as a lead commodity in strategic sourcing efforts? Office products were chosen as the lead commodity in strategic sourcing efforts conducted by Smith and his team mainly because of the fact that there was not an appreciable difference in the product specifications when it came to differentiating different suppliers. It would almost be like comparing apples against apples. This would therefore provide a nice segway to try and understand
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How to Get Rid of Pine Beetles Our pines and evergreens are often some of our favorite trees in the yard. No matter the season or weather‚ they’re always there to brighten our day with a pop of green. Now‚ your pine trees may ask for a favor in return – protect them from pine beetles. From coast to coast‚ destructive pine beetles are eating their way through our pine trees. Learn the common signs of pine beetles‚ how to prevent them from hurting your trees and how to control them if they’re already
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underperforming because of bad habits acquired under Vanessa Bryant. John – works in the fax machine market. Eliana – works in the data projector market and with new products Martin – works in the plasma screen market Anna – works in the fax machine market. Denise – works in the fax machine market. Robert – works in the data projector market and with new products Markus – works in the plasma screen market IV. The Chronology. Eighteen months ago‚ BES national Sales Manager‚ Vanessa Bryant‚ moved to a
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black and white photograph of a Volkswagen Beetle in the top left corner of a blank page with a headline below reading‚ “Think Small”. This was contrary to the common message of the time where cars were told to be big‚ sexy‚ and look like rocket ships. The simplicity of the Think Small ad and the absurd message of the header are in complete rebellion to the mainstream which draws attention and discussion to the product and attracts an entirely new market. This brilliant move on the part of the
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Benji Watson had an opportunity to attend a “Get to Know Us” event with New Gen Health Sciences‚ a company that was recruiting him for employment‚ during a weekend long event sponsored by the company. Prior to arriving at New Gen‚ Benji researched the company‚ on line‚ to assist in his questions regarding the company. He found several sites‚ which could possibly question the ethics of the company‚ as well as the culture in which this company represented. In order for Benji to make a decision‚ he
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