ISSN 1822-6515 ECONOMICS AND MANAGEMENT: 2011. 16 NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business communication goes through the significant changes
Premium Marketing Decision making Communication
To: Board of Directors‚ New World Computing Inc. From: Casey Hampton‚ Consultant (Vidhan Jain) Subject: Consultation report Date: Executive Summary: Working on a new‚ innovative and an easy to use product in the form of Pulse in the growing market of medical technology‚ New World Computing has tapped what is a very promising business idea. With limited competition and superior product design‚ the firm has immense potential to mass market its product and to reap the benefits of the
Premium Management Contract Marketing
Saku Brewery Case Study Saku Brewery is a beer company that has the reputation of being ran by different hands along the years of existence. The company officially started producing beers in 1820 under Count Karl Friedrich von Rehibinder. The brewery was passed along to the Baggo family‚ who converted it to a modern industrial steam-fired brewery. At the end of the cold war the Estonian government owned the company then in 1991‚ Baltic Beverages Holding group bought sixty per cent of the company
Premium Alcoholic beverage Beer Brewing
European nations wanted to control African lands in order to acquire raw materials that they needed for their economies back home. Soon‚ Europeans where building plantations to grow cash crops for a source of profit to the mother country. European nations felt that gaining colonies in Africa was a way to show their ability to overpower people. With new money acquired by seized African land and highly sophisticated technology at the time‚ Europeans were able to set up railroads allowing them to penetrate
Premium Colonialism British Empire East India Company
Sustainability Assignment 1. What are the issues surrounding the idea that landfills are closing? Please discuss issues in terms of perceptions‚ reality‚ circumstances‚ and functionality. There are several issues surrounding the idea of landfills closing. There exists the idea that landfills have been closing at a rate that would not allow for the proper disposal of trash. However‚ the case of landfills closing is much more complicated than an initial glance at the data may seem. First‚ it was
Premium Composting Recycling Landfill
Chapter 13-1 Building a New World How did the conferences at Dumbarton Oaks and Yalta attempt to shape the postwar world? Before the war ended‚ President Roosevelt had wanted to ensure that war would never again engulf the world. He believed that a new international political organization could prevent another world war. Creating the United Nations In 1944‚ at the Dumbarton Oaks estate in Washington‚ D.C.‚ delegates from 39 countries met to discuss the new organization‚ which was to be called
Premium World War II United States World War I
The South African Breweries A subsidiary of SABMiller plc Contents SAB by numbers 1 MD introduction 2 Five thrust strategy 3 Vision‚ mission‚ values 5 Corporate profile 6 Management profiles 7 History of beer in South Africa 12 Group overview 14 SAB brands 18 SAB people 23 SAB’s awards 24 Societal leadership 25 Corporate governance 31 SAB World of Beer 32 SAB by numbers Economic and social
Premium Beer Brewing
cheap energy‚ the race between the fossil fuels and the solar energy‚ and the climate change. This has to do with the limits of the natural resource. Besides these crises the writer mentions the crisis of the spiritual resources. Human need a new vision of the link them to the planet in a more life-centered. The crisis as a social trap is part of lucid behavior in situation typified by multiple but conflicting rewards. The rewards are short terms but the costs are long term and paid by all
Premium Ecology Natural environment Sustainability
Sustainability Action Plan 5/8/13 Sustainability Action Plan Introduction As businesses continue to meet the increasing demand of consumers‚ their impact on the environment and production of waste is amplified significantly. Carbon footprint and CO2 emissions become an even greater concern when the product must be transported to customers across the globe. In fact‚ CO2 emissions from transporting products alone accounted for 1.2 billion tons of CO2‚ or 4.5 percent of global emissions in 2012
Premium Carbon dioxide Greenhouse gas Sustainability
question about their nascent opportunity: ‘Why will this new business work when most will fail?’ Or‚ to put it more realistically‚ ‘What’s wrong with my idea‚ and how can I fix it?’ They ask this simple question for a very simple reason. They understand the odds. They know most business plans never raise money. They know most new ventures fail. Most of all‚ they don’t want to end up starting and running what Bill Egan would call a ‘lousy business‚’ one that consumes years of their energy and effort
Premium Venture capital Entrepreneurship