SPSS Softdrink Questionnaire Marketing Research INTRODUCTION TO STUDENTS SPSS is recognized as one of the leading software packages for statistical analysis. For about the last 10 years‚ it has been packaged with marketing research texts as an ancillary resource. However‚ there has not been an organized attempt to integrate SPSS with the marketing research course. The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course‚ resulting
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Advertisement Effectiveness Of Nirapara Products Questionnaire 1. Have you seen the advertisements of Nirapara ? ⃝ Yes ⃝ No 2. How would you rate the advertisements of Nirapara compared with others you have seen ? ⃝ Much better ⃝ Better ⃝ More or less the same ⃝ Worse ⃝ Much worse 3. How frequently do you watch the advertisements of Nirapara ? ⃝ Every day ⃝ Weekly ⃝
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“VARK” is a questionnaire of about 16 questions that provides people with their preference of learning style. The learning styles that VARK offers can help people develop additional and effective strategies for learning and for making your communication skills better. The styles that this questionnaire determines are Visual‚ Aural‚ Read/Write‚ Kinesthetic‚ or you can be multimodal which means you have a multiple learning preference. In this paper I will summarize the results received after taking
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Smart Phones Questionnaire Date: ----------------- 1. Please select your Gender Group a. Female b. Male 2. Please select your marital status b. Single b. Married 3. Please select an age group c. <18 b. 18-25 c. 25-35 d. 35-45 e. >45 4. Do you know what a smart phone is? d. Yes b. No 5. Do you own a smart phone? e. Yes b. No 6. Your current phone was recommended by: f. Retailer b. Friend
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of
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Proctor & Gamble Case Assignment on launching of new brand Answer: If P&G were to go ahead with the launch of a new brand then it has to focus on Performance Segment over the mildness segment and price segments. P&G has about 42% share in LDL market‚ while his competitors Colgate-Palmolive and Lever Brothers has market share of 23.6 and 6.9% respectively. In total LDL market about 72% share by these three companies while only 28% share by small brands and private labels. As we see from Exhibit-1
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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SURVEY QUESTIONNAIRE Name: Designation: Employer: 1. How comfortable is your work environment? Extremely comfortable Quite comfortable Slightly comfortable Not at all comfortable 2. Are you satisfied with your employer’s catered meals? Satisfied Neither satisfied nor dissatisfied Slightly dissatisfied Extremely dissatisfied 3. Are you satisfied with your employee benefits? Extremely satisfied Neither satisfied nor dissatisfied Quite dissatisfied Extremely dissatisfied
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