MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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QUESTIONNAIRE ON EMPLOYEE MOTIVATION:BASIC NEEDS: Q.1. The salary increments given to employees who do their jobs very wellmotivates them. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee) Strongly disagree Q.2. Financial incentives motivates me more than non financial incentives. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee) Strongly disagree Q.3. I am satisfied with the salary I draw at present. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagreee)
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Solar Charger The following demographic questions are necessary to maximize the usefulness of your survey responses. Because there may be varying opinions from different respondent groups‚ breaking down the results for these groups will enable us to understand and address these differences. 1. What is your level of education? High School Diploma Associate’s Degree Bachelor’s Degree Master’s Degree Doctorate Degree 2. What is your age? Under 20 20-29 30-39 40-49 50-59
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| Design | √ | | | | | 7 | Material | | | | | √ | Q) Rate the following statements in terms of your agreement with the statement: 1 - Strongly Disagree 5- Strongly Agree S. No. | Statements | Rating | 9 | I give importance to brand name while buying footwear | 1 | 10 | People’s perception is important | 2 | 11 | Price is most important factor while buying footwear | 1 | 12 | I regularly shop for footwear | 4 | 13 | I prefer the latest footwear in fashion | 2 | Q)
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Chapter 5 QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT Naresh K. Malhotra‚ Georgia Institute of Technology Introduction This chapter describes the importance of a questionnaire and presents the process for developing questionnaires and observational forms. Guidelines for questionnaire construction are provided at each stage of the process. In addition‚ commonly used scaling techniques and use of questionnaires in experimentation are discussed and the design of observational forms is presented
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Business Communication Questionnaire – 50 Points Using information from your text book‚ class discussions and your knowledge and experience‚ answer the following ten questions (in about 50 – 100 words each). Submit your answers that includes the original question in a word document (not hand written). 1. What are the main challenges facing business communicators today? I feel that main challenges facing business communicators today would be listening. I feel it’s very difficult for managers
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This research is conducted as a survey on factors that affect consumption on debit card .This study is conduct to fulfill our research method subject. All the answer is treated as strictly confidential. Your corporation on completing this questionnaire is very much appreciated. SECTION A : DEMOGRAPHIC PROFILE Please tick (/ ) and state with the answer that related to you. 1) Gender: ( ) Female ( ) Male 2) Age ( ) 18 - 24 years old ( )
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before buying? Yes/No 5. How important are the following characteristics in your shopping choices? (Please tick the best suited answer for each option): Very Quite Not very Not at all Cannot Important Important Important Important Say a. Brand Name b. Special Sales Offer c. Attractive Appearance d. Indigenous Production e. Eco-Friendliness 6. Do you consider your effect on the environment as a consumer before purchasing general day to day products? Yes/No 7. Do you regularly recycle product
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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