A PROJECT REPORT ON “CUSTOMER RELATIONSHIP MANAGEMENT IN MARUTI DEALERSHIP” FOR “MARUTI WONDER CARS PVT. LTD.” SUBMITTED BY ABHIJEET K. RAUT UNDER THE GUIDANCE OF PROF. - MRS. ASHWINI SOVANI SUBMITTED TO “UNIVERSITY OF PUNE” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF “MASTERS OF MARKETING MANAGEMENT (MMM)” THROUGH VISHWAKARMA INSTITUTE OF MANAGEMENT PUNE-48 ACKNOWLEDGEMENT I express great pleasure in introducing
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commissioned to examine the cause and significance of the current problems occurred at West Indies Yacht Club Resort on the British Virgin Island (BVI) between the expatriates and local employees. By applying the Hofstede’s cultural dimensions theory‚ the summary provides evidence to reflect the seriousness of the issues. Herein‚ senior officials were stuck with several problems‚ high expatriate turnover‚ tension between expatriate managers‚ increasing number of guest complaints and low employee motivation
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In 1901‚ Nordstrom was originally founded as a retail store for shoes. The business emphasized exceptional service‚ selection quality‚ and value. After twenty-two years of success a second store was added. Eventually‚ Nordstrom became the largest independent shoe chain in the United States‚ including fashionable clothing and accessories for men‚ women‚ and children in its stores. As of the end of 2016‚ Nordstrom is one of the top luxury retailers and currently operates 323 stores in 29 states
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Cash Management for Auto Dealerships Introduction Dr. Hershauer stated in Lecture 11‚ “Cash is king”‚ which is only three small words that emphasize significant meaning for managers to operate efficiently. This statement depicts one of the top priorities of why businesses‚ not only automotive dealerships‚ maintain success. New business entrants may believe the idea that you are out of business when you show an operating loss‚ but Hershauer (2011) proves that you are out of business when you are
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product for Boeing is the manufacturing of commercial aircraft. There are currently approx Boeing 13‚000 aircraft transporting passengers and freight around the world. Its main innovative product currently is the 787 Dreamliner. An aircraft made of a new composite that brings the weight of the aircraft down by considerably by design. Allowing for unprecedented significant decrease in fuel cost and decrease in operating cost. Aircraft manufacturing accounts for approx fifty percent of their sales
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convey the Lollaland message‚ demonstrate the products’ unique qualities‚ and build relationships. During the next period‚ there will be sales representatives visit each store twice a year and offer in-store training on the features of the products for new retailers. Sales Promotion It is marketing activities – other than personal selling‚ advertising and public relations – that stimulate consumer buying and dealer effectiveness. Sales promotions currently make up the bulk of Lollaland promotional
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plan. Vehicle dealerships utilize SWOT to determine vital information in the local vehicle market. Vital information such as‚ obtaining vehicle loans‚ establish business objectives‚ and develop marketing strategies. “Note that the SWOT analysis evaluates the organization’s financial resources‚ people‚ and technical aspects of the organization (Tilley & Rosenblatt‚ 2017)”. Two strengths that make my vehicle dealership stand out from the rest is our amazing customer service. My dealership has been in
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Five ways Aldi cracked the supermarket business. [online] Available at: http://www.bbc.co.uk/news/blogs-magazine-monitor-28421722 [Accessed 27 Nov. 2014]. Betancourt‚ R. and David Gautschi (1990)‚ Demand Complimentaries‚ Household Production and Retail Assortments Marketing Science‚ 9 (Spring). 146 – 161 Birchall‚ M. (2013). The Times top 100 graduate
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I would really appreciate it if you got me a new car. The car I currently have right now is awful to drive. There is only one door that you can open to get in and that’s the drivers side. If I want to go out with my friends to the movies or shopping‚ I have to open the passenger door from the inside to let them in. I wouldn’t be able to have more than one friend in the car with me because the backseat doors just don’t open at all‚ inside or out. They could climb in through the front but who wants
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better? 10. City Government has collected the following data on annual sales tax collections and new car registrations. Annual sales tax collections (in millions) 1.0 1.4 1.9 2.0 1.8 2.1 2.3 New car registrations ( in thousands) 10 12 15 16 14 17 20 Determine the following a) The least square regression equation. b) Use the results of part a‚ find the estimated sales tax collections if new car registrations total 22‚000. 11. How does the operation management strategy change during a product’s
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