Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands
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Lotus Car Rental COMM/215 Diana Ferrell Lotus Car Rental The Lotus Rental Car company is the world’s leading company in a multimillion dollar industry and can take this great opportunity to provide the consumer with alternative options in vehicles by adding alternative fuel vehicles to its fleet in Los Angeles‚ California‚ it would be a good move for this company because alternative vehicles like hybrids offer a less contaminated environment‚ better fuel economy‚ and the best in its money worth
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Renting Vs. Buying a Car Choosing between buying and renting a car can be hard‚ because both have their pros and cons to them. Personally I would buy the car because you can do what you want with a car that you own. There are different factors you should look at when deciding which one you should choose. You should look at upfront cost‚ monthly payments‚ and vehicle return process. Upfront cost is a good factor to look at when you are deciding whether to buy or rent a car. When you are renting
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John Tso Professor: Matthew Ryckebusch Navitas 101 Assignment #3 Word count: 925 The Benefits of Hybrid Cars There was once a time when you could turn on the news and not hear about the terrible state of the environment or the impending doom that is global warming. That time has become part of the past. The standard automobile can be blamed for a large portion of the conflict. Today’s large gasoline engines spew harmful emissions into the air every time we drive. Of course as a result‚ the
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Enzo Ferrari “What’s behind you doesn’t matter‚” said Enzo Ferrari. Enzo Ferrari was a car maker and entrepreneur (a person who starts a business) who loved cars more than anyone else. Enzo Ferrari was the man who made the company “Ferrari” and built the Ferrari cars. He never gave up even when the going was tough. In the beginning Enzo Ferrari’s passion for driving and building cars began at a very young age. On February 18‚ 1898 Enzo Anselmo Ferrari was born in Modena‚ Italy. Enzo Ferrari
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Small car in the city Small car in the city A city car is a small car ‚ who intended for use primarily in the city. They have one or two in their line-up. In Japan‚ small cars are called K-CAR. K-cars have to be less than 3.4m long and 1.48m wide‚ while the engines can be no bigger than 660cc and develop less than 64bhp. Market potential JAPON Because of saving energy and protecting environment，more and
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Car Wash Partners Type of Deal (the method for making money) “Roll up” vs “Start up” Differences and similarities (“low risk‚ high return”?) Nature of risk in roll ups (operational scale/execution capacity) Build company quickly by leveraged acquisitions (at low P/EBITDAs) Economies of scale/cost reductions Go public at higher multiple Car Wash Industry Suitable for Roll up? Low risk High margins‚ “barriers to entry”‚ simplicity Highly fragmented‚ unorganized “Leveragable”? “Improvable”
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Cars‚ trucks‚ vans‚ SUV’s almost everyone will own or lease one in their lifetime. The biggest problem is the decision whether to buy or lease the automobile. Many people are faced with this question. Buying and leasing a car both have many positive and negative attributes. The beauty of it is that it is your choice! Leasing is one great way to get an automobile. The concept is quite simple. Leasing a car is almost like renting a car for an extended period of time (usually three years)‚ except
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today’s cars run using either diesel or petrol‚ (both are fossil fuels). At the rate these fuels are getting used‚ by 2020 the international oil suppliers will not be able to keep up with this high demand. There have been many different fuel alternatives to replace diesel and petrol‚ but none more seem more suitable than hydrogen. The possibility of hydrogen as a fuel is ever increasing‚ with the advantages outweighing the disadvantages more every year. Car manufactures are already making cars that
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Muscle Cars: Past and Present There have been many different car designs throughout the years but none as popular as the muscle cars of the 1960’s. The 1960’s was a golden era for American automakers with the creation of the vintage iron. With that era long gone‚ the automakers were driven to recreate visions of the past. The 1960’s muscle car is the inspiration to the newly resurrected models of 2010 with great style and performance. Muscle cars are an American icon‚ and it still holds true with
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