Case 2: Nike‚ Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: Randy Harris A. Case Abstract Nike‚ Inc. (www.nike.com) is a comprehensive strategic management case that includes the company’s fiscal May 31st‚ 2009 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company
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1. Robin Hood knew from the inception of his crusade to bring down the sheriff he could not do it alone. Robin therefore decided to gather allies who had a similar dislike of the sheriff and train up them up into a highly skilled group. Robin’s true goal was to alleviate some of the pressures placed on the town’s people and farmers therefore he decided to rob the rich and give to the poor. The dethroning of the sheriff was merely a mission to achieve his vision. The sheriff was the one who enforced
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Geo assessment Mt Etna An eruption begins when pressure on a magma chamber forces magma up through the conduit and out the volcano’s vents. When the magma chamber has been completely filled‚ the pressure in the pipe will build up very high resulting in an explosion. When magma reaches earth’s surface it is called lava. It may pour out in gentle streams called lava flows or erupt violently into the air. Rocks ripped loose from the inside of the volcano or torn apart by the gas may be shot into the
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TO: Me FROM: Robin Hood DATE: January 29‚ 2010 RE: Business Our analysis of Merry Men Incorporated’s (MMI) campaign status led to the following recommendations. The principal strategic issue MMI faces is the senior managers’ need for management skills consistent with the responsibilities for their respective positions. The first recommendation is to hire an executive coach to train each of the senior managers and to assist them with making policies and operational decisions. The second strategic
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McElroy College Prep English I 1/23/14 Mt. Everest Mt. Everest is the tallest mountain in the world at 29‚029 feet which would be the height of 20 Empire State buildings and 5 ½ miles above sea level. Mt. Everest straddles the border of Nepal and Tibet. Mt. Everest is part of the Himalaya mountains. It is named after Sir George Everest that never even saw the peak. The Tibetans and Sherpas call it “Chomolungma” meaning “Mother Goddess of the Earth”. Mt. Everest is over 60 million years old
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Furniture in Greenbelt A Sign of the Tough Times A view of the front of a typical housing project in the planned community of Greenbelt. The Greenbelt community was built beginning in 1937 as low income housing for people who were making between $1‚200 and $2‚000 dollars a year. The houses were built at minimum cost and this means that the rooms are small. Thus special furniture was designed in order to fit into these small houses and to provide sturdy‚ economical‚ and good looking furnishings
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Mt. Arenal Elevation: 1‚670 (5‚479 ft.) Spanish: Volcán Arenal Is an active andesitic stratovolcano In north-western Costa Rica‚ around 90 km northwest of San José‚ in the province of Alajuela‚ canton of San Carlos‚ and district of La Fortuna. The Arenal volcano measures at least 1‚633 meters (5‚358 ft.) It is conically shaped with a crater spanning 140 meters (460 ft.) Geologically‚ Arenal is considered a young volcano and the age is estimated to be less than 7‚500 years. It was formed from
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Case: Phillips Furniture 1. On what activities would you tell Mr. Phillips you intended to focus? Why? There are several different things that Mr. Phillips should focus on. The first thing that needs to be done is a mission statement. This is important because the business needs to have a purpose and objective. Mr. Phillips and all the other managers should sit down and discuss this matter and lay out a goal for where the company stands today and where they want to be in the future. By knowing
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Field course ‘Developing for Markets’ 2011 Case 2 BD Group: Introducing the Chicka Phone 1 Contents Introduction: 3 Part 1 - Influencing market acceptance in a consumer market 3 1.1 Knowledge phase 3 1.2 Persuasion phase 4 1.3 Decision phase 4 1.4 Implementation phase 4 1.5 Confirmation phase 4 Part 2 - Influencing market acceptance in a B2B market 4 2.1 Influencing individual members of the DMU 5 2.2 Influencing the customer firm 5 2.3 Influencing a whole market segment
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SUPPLEMENTAL CASE: Chapter 1 Case: Phillips Furniture Ten years ago Albert Phillips opened his own retail store and sold unpainted furniture. His store was located in Lakeside‚ a small city in the southeastern part of the United States. Although his business was somewhat slow first‚ it grew steadily. Many more sales‚ stock‚ and clerical personnel were hired. However‚ it soon became evident that Mr. Phillips was not able to effectively service all potential customers. Warehouse space
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